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~subject:"Online-Marketing"
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Search: subject:"multichannel retailing"
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Online-Marketing
Einzelhandel
51
Retail trade
51
Distribution channel
49
Vertriebsweg
49
E-commerce
33
Online retailing
33
Online-Handel
33
Electronic Commerce
32
Consumer behaviour
28
Konsumentenverhalten
28
Multichannel retailing
28
multichannel retailing
23
Beziehungsmarketing
15
Relationship marketing
15
Internet
7
Internet marketing
7
Marketing management
5
Marketingmanagement
5
Preismanagement
5
Pricing strategy
5
Brand management
4
Customer satisfaction
4
Einzelhandelspreis
4
Food retailing
4
Food trade
4
Kundenzufriedenheit
4
Lebensmitteleinzelhandel
4
Lebensmittelhandel
4
Markenführung
4
Mobile Business
4
Mobile business
4
Multichannel Retailing
4
Retail price
4
Brand
3
Brand image
3
Competition
3
Game theory
3
Markenartikel
3
Markenimage
3
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Article
7
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Aufsatz in Zeitschrift
7
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English
7
Author
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Bezes, Christophe
1
Choi, Jeonghye
1
Frasquet Deltoro, Marta
1
Goic, Marcel
1
Gu, Rui
1
Han, Jin K.
1
Han, Sangman
1
Im, Il
1
Jung, Sung In
1
Kim, Jikyung Jeanne
1
Kim, Mingyung
1
Lee, Jung Won
1
Miquel, Maria-José
1
Montoya, Ricardo
1
Oh, Lih-bin
1
Pons, Frank
1
Son, Jungmin
1
Toufaily, Elissar
1
Wang, KanLiang
1
Álvarez, Rodolfo
1
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Journal of business research : JBR
2
International journal of retail & distribution management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of organizational computing and electronic commerce
1
Journal of retailing and consumer services
1
The journal of applied business research
1
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ECONIS (ZBW)
7
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1
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
2
Do channel integration efforts pay-off in terms of online and offline customer loyalty?
Frasquet Deltoro, Marta
;
Miquel, Maria-José
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 859-873
Persistent link: https://www.econbiz.de/10011775727
Saved in:
3
The effect of house ads on multichannel sales
Goic, Marcel
;
Álvarez, Rodolfo
;
Montoya, Ricardo
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 32-45
Persistent link: https://www.econbiz.de/10011873131
Saved in:
4
Linking online niche sales to offline brand conditions
Son, Jungmin
;
Kim, Jikyung Jeanne
;
Choi, Jeonghye
;
Kim, …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
Saved in:
5
Impact of customers' assessment of website attributes on e-relationship in the securities brokerage industry : a multichannel perspective
Toufaily, Elissar
;
Pons, Frank
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011628994
Saved in:
6
Identifying central and peripheral dimensions of store and website image : applying the elaboration likelihood model to
multichannel
retailing
Bezes, Christophe
- In:
The journal of applied business research
31
(
2015
)
4
,
pp. 1453-1468
Persistent link: https://www.econbiz.de/10011350536
Saved in:
7
Differential impact of web and mobile interactivity on e-retailers' performance
Gu, Rui
;
Oh, Lih-bin
;
Wang, KanLiang
- In:
Journal of organizational computing and electronic commerce
23
(
2013
)
4
,
pp. 325-349
Persistent link: https://www.econbiz.de/10010232536
Saved in:
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