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~subject:"Online-Marketing"
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Search: subject:"second price"
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Online-Marketing
Auktionstheorie
121
Auction theory
116
Auction
56
Auktion
53
Second-price auction
40
second-price auction
32
Experiment
31
Second-price auctions
26
Internet marketing
25
Zweitpreisauktion
18
Search engine
17
Suchmaschine
17
Mechanism design
14
Second price auctions
14
Preismanagement
13
Pricing strategy
13
Asymmetrische Information
11
Theorie
11
mechanism design
11
second price auction
11
Advertising
10
Asymmetric information
10
English auction
10
Game theory
10
Mechanismus-Design-Theorie
10
Preis
10
Price
10
Second price auction
10
Spieltheorie
10
Theory
10
Werbung
10
resale
10
second-price auctions
10
Procurement
9
experiment
9
Advertising effects
8
Incomplete information
8
Internet-Auktion
8
Online auction
8
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15
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3
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21
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4
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21
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4
Graue Literatur
4
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4
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4
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English
25
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Bergemann, Dirk
2
Golrezaei, Negin
2
Heumann, Tibor
2
Kim, Dongwoo
2
Morris, Stephen
2
Pal, Pallavi
2
Shin, Woochoel
2
Sorokin, Constantine
2
Winter, Eyal
2
Abhishek, Vibhanshu
1
Akcay, Alp
1
Amaldoss, Wilfred
1
Bae, Jinsoo
1
Balseiro, Santiago R.
1
Bayrak, Halil I.
1
Beyhaghi, Hedyeh
1
Campos, Pedro
1
Candogan, Ozan
1
Che, Yeon-Koo
1
Choi, Syngjoo
1
Choudhary, Vidyanand
1
Deng, Xiaotie
1
Desai, Preyas S.
1
Despotakis, Stylianos
1
Dong, Xiaojing
1
Dukes, Anthony
1
Fader, Peter
1
Feng, Youyi
1
Gomes, Renato
1
Gurkan, Huseyin
1
Heymann, Benjamin
1
Hosanagar, Kartik
1
Hummel, Patrick
1
Javanmard, Adel
1
Kagel, John H.
1
Kaymak, Uzay
1
Kim, Jinwoo
1
Lu, Shijie
1
Mirrokni, Vahab
1
Mota, Isabel
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Games and economic behavior
2
Operations research
2
CEMMAP working papers / Centre for Microdata Methods and Practice
1
CESifo working papers
1
Cowles Foundation discussion paper
1
Discussion papers / CEPR
1
Economics letters
1
Electronic commerce research and applications
1
Games
1
INFORMS journal on computing : JOC ; charting new directions in operations research and computer science ; a journal of the Institute for Operations Research and the Management Sciences
1
Information systems research : ISR
1
International journal of electronic commerce : IJEC
1
International journal of game theory : official journal of the Game Theory Society
1
International journal of industrial organization
1
Journal of marketing analytics : JMA
1
Journal of marketing research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Manufacturing & service operations management : M & SOM
1
Operations research letters
1
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ECONIS (ZBW)
25
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1
Optimal information disclosure in auctions
Bergemann, Dirk
;
Heumann, Tibor
;
Morris, Stephen
; …
-
2021
We characterize the revenue-maximizing information structure in the
second
price
auction. The seller faces a classic …
Persistent link: https://www.econbiz.de/10012807958
Saved in:
2
Optimal information disclosure in auctions
Bergemann, Dirk
;
Heumann, Tibor
;
Morris, Stephen
; …
-
2022
Persistent link: https://www.econbiz.de/10012796946
Saved in:
3
Nonparametric estimation of sponsored search auctions and impacts of ad quality on search revenue
Kim, Dongwoo
;
Pal, Pallavi
-
2023
This paper presents an empirical model of sponsored search auctions in which advertisers are ranked by bid and ad quality. We introduce a new nonparametric estimator for the advertiser's ad value and its distribution under the 'incomplete information' assumption. The ad value is characterized by...
Persistent link: https://www.econbiz.de/10014226863
Saved in:
4
Nonparametric estimation of sponsored search auctions and impacts of AD quality on search revenue
Kim, Dongwoo
;
Pal, Pallavi
-
2023
This paper presents an empirical model of sponsored search auctions in which advertisers are ranked by bid and ad quality. We introduce a new nonparametric estimator for the advertiser's ad value and its distribution under the 'incomplete information' assumption. The ad value is characterized by...
Persistent link: https://www.econbiz.de/10014228566
Saved in:
5
Analysis of online position auctions for search engine marketing
Santos, Margarida V. B.
;
Mota, Isabel
;
Campos, Pedro
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 409-425
Persistent link: https://www.econbiz.de/10014374857
Saved in:
6
Setting reserve prices in
second-price
auctions with unobserved bids
Rhuggenaath, Jason
;
Akcay, Alp
;
Zhang, Yingqian
; …
- In:
INFORMS journal on computing : JOC ; charting new …
34
(
2022
)
6
,
pp. 2950-2967
Persistent link: https://www.econbiz.de/10014326322
Saved in:
7
First-price auctions in online display advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
8
Dynamic incentive-aware learning : robust pricing in contextual auctions
Golrezaei, Negin
;
Javanmard, Adel
;
Mirrokni, Vahab
- In:
Operations research
69
(
2021
)
1
,
pp. 297-314
Persistent link: https://www.econbiz.de/10012523497
Saved in:
9
Multistage intermediation in display advertising
Balseiro, Santiago R.
;
Candogan, Ozan
;
Gurkan, Huseyin
- In:
Manufacturing & service operations management : M & SOM
23
(
2021
)
3
,
pp. 714-730
Persistent link: https://www.econbiz.de/10012547600
Saved in:
10
Improved revenue bounds for posted-price and
second-price
mechanisms
Beyhaghi, Hedyeh
;
Golrezaei, Negin
;
Paes Leme, Renato
; …
- In:
Operations research
69
(
2021
)
6
,
pp. 1805-1822
Persistent link: https://www.econbiz.de/10012815731
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