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~subject:"Organisatorischer Wandel"
~subject:"Relationship marketing"
~type_genre:"Case study"
~type_genre:"Textbook"
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410
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Handbook of social media management : value chain and business models in changing media markets
3
Bank 2025 : digital meets stationär
2
Business process transformation
2
CIOs and the digital transformation : a new leadership role
2
Customer-centric marketing strategies : tools for building organizational performance
2
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2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Informationsmanagement und digitale Transformation
2
International journal of business innovation and research
2
International journal of electronic customer relationship management : IJECRM
2
Research
2
Strategic change : SC ; briefings in entrepreneurial finance
2
11 Fallstudien von Handelsunternehmen
1
A Marsh marketing text
1
Angewandte Wirtschaftsinformatik
1
Application management : challenges - service creation - strategies
1
Arbeitsbericht / Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Behavioral operational research : theory, methodology and practice
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
1
Cases on business and management in the MENA region : new trends and opportunities
1
Cases on managing e-services
1
Collection Espaces numériques
1
Corporate agribusiness : concepts and cases
1
Customer relationship management and the social and semantic web : enabling cliens conexus
1
Die eTransformation beginnt! : Lessons learned, Branchenperspektiven, hybrid economy, M-Business ; 22. Saarbrücker Arbeitstagung 2001 für Industrie, Dienstleistung und Verwaltung 9. und 10. Oktober 2001, Universität des Saarlandes, Saarbrücken
1
Digital Controlling & Simple Finance : die Zukunft der Unternehmenssteuerung
1
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
1
Digitale Transformation im Unternehmen gestalten : Geschäftsmodelle, Erfolgsfaktoren, Handlungsanweisungen, Fallstudien
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
E-business models, services and communications
1
E-marketing ; Vol. 1
1
E-retailing challenges and opportunities in the global marketplace
1
Electronic retailing
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
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ECONIS (ZBW)
140
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1
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140
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1
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
2
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
3
Social customer relationship management : fundamentals, applications, technologies
Alt, Rainer
;
Reinhold, Olaf
-
2020
Persistent link: https://www.econbiz.de/10012060965
Saved in:
4
Customer-to-customer relationship management (CCRM) : how marketers can successfully engage consumers online
Kim, Molan
;
Thompson, Scott A.
- In:
Strong brands, strong relationships
,
(pp. 185-200)
.
2015
Persistent link: https://www.econbiz.de/10011313571
Saved in:
5
Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Schmitz, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 307-327)
.
2012
Persistent link: https://www.econbiz.de/10009553513
Saved in:
6
Social Branding bei Facebook : Markenaufbau, Kundenbindung & -gewinnung am Beispiel der Mang Medical One AG
Morsbach, Philipp
;
Kasberg, Hanna Laura
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 289-305)
.
2012
Persistent link: https://www.econbiz.de/10009553516
Saved in:
7
Internet
marketing : reaching customers anytime, anywhere, any platform
Duparcq, Patrick
;
Hanna, Richard
;
Berger, Paul D.
-
2010
Persistent link: https://www.econbiz.de/10003830828
Saved in:
8
E-business in the 21st Century : realities, challenges and outlook
Xu, Jun
;
Quaddus, Mohammed
-
2010
Persistent link: https://www.econbiz.de/10003856373
Saved in:
9
Business transformation through Blockchain ; Volume 2
Treiblmaier, Horst
(
ed.
);
Beck, Roman
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011919183
Saved in:
10
Exploring how video digital storytelling builds relationship experiences
Pera, Rebecca
;
Viglia, Giampaolo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307
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