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~subject:"Perceived brand globalness"
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Perceived brand globalness
Brand management
38
Consumer behaviour
38
Konsumentenverhalten
38
Markenführung
38
Brand image
33
Markenimage
33
International marketing
25
Internationales Marketing
25
Brand
16
Markenartikel
16
Globalisierung
14
Globalization
14
Designation of origin
12
Herkunftsbezeichnung
12
perceived brand globalness
12
Brand globalness
10
Multinationales Unternehmen
6
Transnational corporation
6
India
5
Indien
5
Personality psychology
5
Persönlichkeitspsychologie
5
Cultural identity
4
Global and local consumer culture positioning
4
Kulturelle Identität
4
National culture
4
Nationalkultur
4
Welt
4
World
4
Brand extension
3
Brand localness
3
Cluster analysis
3
Conjoint analysis
3
Emerging economies
3
Markentransfer
3
Schwellenländer
3
brand globalness
3
perceived brand localness
3
Beziehungsmarketing
2
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research-article
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review-article
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English
14
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Diamantopoulos, Adamantios
3
De Meulenaer, Sarah
2
Dens, Nathalie
2
Sichtmann, Christina
2
Abrar, Muhammad
1
Areiza-Padilla, Jose Andres
1
Arslanagic-Kalajdzic, Maja
1
Bartsch, Fabian
1
Cervera-Taulet, Amparo
1
Davvetas, Vasileios
1
De Pelsmacker, Patrick
1
Fastoso, Fernando
1
Ge, Jiaye
1
González-Jiménez, Héctor
1
Han, C. M.
1
He, Jiaxun
1
He, Yuanqiong
1
Kim, Kyung Ae
1
Kolbl, Živa
1
Krüger, Tinka
1
Liu, Hancheng
1
Liu, Yu
1
Mandler, Timo
1
Pelsmacker, Patrick de
1
Randrianasolo, Arilova A.
1
Safeer, Asif Ali
1
Sinning, Carolina
1
Swoboda, Bernhard
1
Tao, Weiting
1
Tsai, Wanhsiu Sunny
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International marketing review
3
Journal of business research : JBR
3
Cross cultural & strategic management
1
International Marketing Review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international consumer marketing
1
Journal of the Academy of Marketing Science
1
Management decision
1
Strategic Direction
1
The journal of brand management : an international journal
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ECONIS (ZBW)
12
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2
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1
Consequences of xenocentrism and ethnocentrism on brand image of Starbucks : moderating effects of national culture and perceived brand
globalness
between Colombia and Spain
Areiza-Padilla, Jose Andres
;
Cervera-Taulet, Amparo
- In:
Cross cultural & strategic management
30
(
2023
)
2
,
pp. 348-374
Persistent link: https://www.econbiz.de/10014317041
Saved in:
2
Consumer animosity : the mitigating effect of perceived brand
globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
3
The dual impetus for perceived brand
globalness
and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
4
Effects of perceived brand localness and perceived brand
globalness
on consumer behavioral intentions in emerging markets
Safeer, Asif Ali
;
Abrar, Muhammad
;
Liu, Hancheng
;
He, …
- In:
Management decision
60
(
2022
)
9
,
pp. 2482-2502
Persistent link: https://www.econbiz.de/10013350505
Saved in:
5
Materialism, cosmopolitanism, and emotional brand attachment : the roles of ideal self-congruity and perceived brand
globalness
Fastoso, Fernando
;
González-Jiménez, Héctor
- In:
Journal of business research : JBR
121
(
2020
),
pp. 429-437
Persistent link: https://www.econbiz.de/10012417364
Saved in:
6
How country development and national culture affect the paths of perceived brand
globalness
to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
7
The interplay between brand
globalness
and localness for iconic global and local brands in the transitioning Chinese market
Liu, Yu
;
Tsai, Wanhsiu Sunny
;
Tao, Weiting
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 128-145
Persistent link: https://www.econbiz.de/10012200809
Saved in:
8
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
9
Global brand value in developed, emerging, and least developed country markets
Randrianasolo, Arilova A.
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 489-507
Persistent link: https://www.econbiz.de/10011799052
Saved in:
10
Influencing global perceptions in print ads
In:
Strategic Direction
32
(
2016
)
3
,
pp. 19-21
important in determining perceived brand
globalness
. The spokesperson and the brand logo determine perceived brand
globalness
…
Persistent link: https://www.econbiz.de/10015013436
Saved in:
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