Lee, Seung-hee; Workman, Jane E. - In: Journal of open innovation : technology, market, and … 1 (2015) 3, pp. 1-12
Background: The purpose of this paper was to explore the impact of brand variables such as brand awareness, brand …-administered questionnaire, containing demographic items and items related to compulsive buying, brand awareness, brand loyalty, brand attachment … on brand attachment and brand loyalty and lower on brand awareness; there was no difference in scores on perceived brand …