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~subject:"Perception"
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Search: subject_exact:"Aromastoff"
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Perception
Aromastoff
82
Flavour
82
Consumer behaviour
44
Konsumentenverhalten
44
Wahrnehmung
19
Ladengestaltung
16
Store design
16
Advertising effects
12
Brand management
12
Markenführung
12
Marketing
12
Werbewirkung
12
Marketing management
11
Marketingmanagement
11
Duftmarketing
9
Einzelhandel
9
Brand image
8
Markenimage
8
Duftstoff
7
Psychology of advertising
6
Retail trade
6
Theorie
6
Theory
6
Werbepsychologie
6
Deutschland
5
Event marketing
5
Event-Marketing
5
Germany
5
Product design
5
Produktgestaltung
5
Advertising
4
Advertising music
4
Emotion
4
Ladengeschäft
4
Retail outlet
4
USA
4
United States
4
Werbemusik
4
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4
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4
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1
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German
12
English
7
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Rempel, Jan Eric
4
Hehn, Patrick
2
Pfeffermann, Nicole
2
Botelho, Delane
1
Chen, Kuan-Nien
1
Droulers, Olivier
1
Ebster, Claus
1
Esch, Franz-Rudolf
1
Ferreira, Carlos
1
Isak, Karl
1
Jandrisits, Marlies
1
Krishna, Aradhna
1
Lacoste-Badie, Sophie
1
Luca, Ramona de
1
Lwin, May O.
1
Meyer, Judith
1
Moraes, Caroline
1
Morrin, Maureen
1
Reimer, Anja
1
Rimkute, Justina
1
Stöhr, Anja
1
Teller, Christoph
1
Vaih-Baur, Christina
1
Yang, Li-Chun
1
Yu, Junwei
1
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Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Beiträge zur Sensorik im Marketing
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Gabler Edition Wissenschaft: Forschungsgruppe Konsum und Verhalten
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Marketing : ZFP ; journal of research and management
1
Marketing-Wissen
1
Schriftenreihe Handel und Marketing
1
Strategies and communications for innovations : an integrative management view for companies and networks
1
Strategy and communication for innovation
1
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
1
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ECONIS (ZBW)
19
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1
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
2
The unconscious perception of smells as a driver of consumer responses : a framework integrating the emotion-cognition approach to scent marketing
Luca, Ramona de
;
Botelho, Delane
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10012586888
Saved in:
3
The effects of scent on consumer behaviour
Rimkute, Justina
;
Moraes, Caroline
;
Ferreira, Carlos
- In:
International journal of consumer studies
40
(
2016
)
1
,
pp. 24-34
Persistent link: https://www.econbiz.de/10011537836
Saved in:
4
Cosmetic scents by visual and olfactory senses versus purchase intention
Yang, Li-Chun
;
Chen, Kuan-Nien
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 125-143
Persistent link: https://www.econbiz.de/10010529566
Saved in:
5
The scent of innovation : towards an integrated management framework for innovation communication
Pfeffermann, Nicole
- In:
Strategy and communication for innovation
,
(pp. 205-224)
.
2013
Persistent link: https://www.econbiz.de/10010246336
Saved in:
6
The scent of innovation : towards an integrated management concept for visual and scent communication of innovation
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 163-181)
.
2011
Persistent link: https://www.econbiz.de/10008987526
Saved in:
7
Product scent and memory
Krishna, Aradhna
;
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
Saved in:
8
Verpackungen multisensuell stimmig gestalten : mit Klang und Duft Mehrwert erzielen
Vaih-Baur, Christina
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 131-147)
.
2010
Persistent link: https://www.econbiz.de/10011388027
Saved in:
9
Olfaktorische Reize in der Kommunikation
Rempel, Jan Eric
;
Esch, Franz-Rudolf
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 775-791)
.
2009
Persistent link: https://www.econbiz.de/10003766176
Saved in:
10
Duftstoffe als moderne Manipulatoren : die psychologischen Aspekte des Einsatzes von Duftstoffen im (wirtschaftlichen) Alltag ; mit Schwerpunkt auf die schriftliche Kommunikation u...
Isak, Karl
-
2008
-
2., unveränd. Aufl. der Erstausg. 2004
Persistent link: https://www.econbiz.de/10003589224
Saved in:
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