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Performance measurement
Social Web
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social media use
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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ECONIS (ZBW)
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1
How
social
media
use
in B2B export selling contributes to sales performance : the media synchronicity theory perspective
Zhou, Jihong
;
Charoensukmongkol, Peerayuth
- In:
International journal of business communication : IJBC …
61
(
2024
)
3
,
pp. 650-676
Persistent link: https://www.econbiz.de/10014635884
Saved in:
2
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
3
Digital transformation of human resource management : social media's performance effect
Vardarlier, Pelin
;
Ozsahin, Mehtap
- In:
International journal of innovation and technology …
18
(
2021
)
3
,
pp. 2150005-1-2150005-22
Persistent link: https://www.econbiz.de/10012613158
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