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~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Consumer behaviour
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Brand management
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Elliott, Richard
4
Davies, Andrea
1
Fitchett, James A.
1
Huang, Hazel H.
1
Lau, Nam-kai
1
Liu, Wing-sun
1
Mitchell, Vincent-Wayne
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Rosenaum-Elliott, Richard
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Shankar, Avi
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Wattanasuwan, Kritsadarat
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Brand culture
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Journal of consumer behaviour : an international research review
1
Marketing theory
1
Psychology & marketing
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The evolution of brands : from signals of quality to storehouses of trust
1
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ECONIS (ZBW)
5
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Ouch! : a logotherapeutic discourse of butch and tattooed in China
Liu, Wing-sun
;
Lau, Nam-kai
;
Elliott, Richard
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
4
,
pp. 293-302
Persistent link: https://www.econbiz.de/10008651817
Saved in:
2
Identity, consumption and narratives of socialization
Shankar, Avi
;
Elliott, Richard
;
Fitchett, James A.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 75-94
Persistent link: https://www.econbiz.de/10003826389
Saved in:
3
Brands as symbolic resources for the construction of identity
Elliott, Richard
;
Wattanasuwan, Kritsadarat
-
2009
Persistent link: https://www.econbiz.de/10003784514
Saved in:
4
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
5
Symbolic brands and authenticity of identity performance
Elliott, Richard
;
Davies, Andrea
- In:
Brand culture
,
(pp. 155-170)
.
2005
Persistent link: https://www.econbiz.de/10003239380
Saved in:
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