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~subject:"Personality psychology"
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Personality psychology
Customer integration
3,880
Kundenintegration
3,866
Beziehungsmarketing
1,417
Relationship marketing
1,415
Betriebliche Wertschöpfung
986
Value creation
986
Innovationsmanagement
942
Innovation management
937
Consumer behaviour
892
Konsumentenverhalten
892
Social Web
840
Social web
840
Innovation
783
Produktentwicklung
604
New product development
580
Brand management
349
Markenführung
349
Internet marketing
343
Online-Marketing
343
Dienstleistungsqualität
333
Service quality
333
Value co-creation
311
Kundenwert
306
Service-Dominant Logic
305
Service-dominant logic
305
Customer value
304
Customer satisfaction
302
Kundenzufriedenheit
302
Lieferantenmanagement
265
Supplier relationship management
265
Co-creation
253
Dienstleistung
200
Brand image
188
Markenimage
188
Deutschland
183
Germany
181
Services
178
Viral marketing
177
Virales Marketing
177
value co-creation
170
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20
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English
21
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Black, Iain
2
Kastanakis, Minas
2
Veloutsou, Cleopatra
2
Voyer, Benjamin G.
2
Agnihotri, Raj
1
Allison, Thomas H.
1
Anker, Thomas Boysen
1
Arnhold, Ulrike
1
Aslam, Wajeeha
1
Berthon, Pierre R.
1
Bouquiaux, Lucille
1
Brodie, Roderick J.
1
Burmann, Christoph
1
Chonko, Lawrence B.
1
Eadie, Douglas
1
Echeverri, Per
1
Farhat, Kashif
1
Fedorenko, Ivan
1
Füller, Johann
1
Gassmann, Oliver
1
Gillert, Nils Lennart
1
Guzman, Francisco
1
Hammedi, Wafa
1
Hende, Ellis van den
1
Hippel, Eric von
1
Huynh Thi Xuan Mai
1
Itani, Omar S.
1
Joo, Jaehun
1
Kandampully, Jay
1
Kappel, Klemens
1
Kennedy, Eric
1
Langner, Benedikt
1
Li, Jing
1
Marakhimov, Azizbek
1
Marbach, Julia
1
Matzler, Kurt
1
Mokhtar, Sany Sanuri Mohd
1
Mooradian, Todd A.
1
Mühlbacher, Hans
1
Nunan, Daniel
1
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Journal of business research : JBR
4
Journal of marketing management : MM
2
Marketing theory
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Business horizons
1
European journal of marketing
1
Journal of business venturing
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Journal of service management
1
Markenmanagement
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Service business
1
The journal of consumer marketing
1
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ECONIS (ZBW)
21
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1
Exploring the effects of value co-creation strategies in event services on attendees' citizenship behaviors : the roles of customer empowerment and psychological ownership
Zhang, Xingyi
;
Singh, Smita
;
Li, Jing
;
Shao, Xiaolong
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460864
Saved in:
2
Salesperson moral identity and value co-creation
Itani, Omar S.
;
Chonko, Lawrence B.
;
Agnihotri, Raj
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 500-531
Persistent link: https://www.econbiz.de/10013173438
Saved in:
3
Professional reflexivity in customer involvement : tensions and ambiguities in between identities
Echeverri, Per
- In:
Marketing theory
22
(
2022
)
4
,
pp. 477-500
Persistent link: https://www.econbiz.de/10013435566
Saved in:
4
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
5
User entrepreneurs' multiple identities and crowdfunding performance : effects through product innovativeness, perceived passion, and need similarity
Oo, Pyayt P.
;
Allison, Thomas H.
;
Sahaym, Arvin
; …
- In:
Journal of business venturing
34
(
2019
)
5
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012104126
Saved in:
6
Antecedents of customer participation in business ecosystems : evidence of customers' psychological ownership in Facebook
Joo, Jaehun
;
Marakhimov, Azizbek
- In:
Service business
12
(
2018
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011915021
Saved in:
7
Co-creating stakeholder and brand identities : introduction to the special section
Wallpach, Sylvia von
;
Voyer, Benjamin G.
;
Kastanakis, Minas
- In:
Journal of business research : JBR
70
(
2017
),
pp. 395-398
Persistent link: https://www.econbiz.de/10011620548
Saved in:
8
Co-creating stakeholder and brand identities : a cross-cultural consumer perspective
Voyer, Benjamin G.
;
Kastanakis, Minas
;
Rhode, Ann Kristin
- In:
Journal of business research : JBR
70
(
2017
),
pp. 399-410
Persistent link: https://www.econbiz.de/10011620549
Saved in:
9
Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
Saved in:
10
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
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