//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Pharmaindustrie"
~subject:"Strategic management"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Geschäftsbericht"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Körperpflegemittelindustrie"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Pharmaindustrie
Strategic management
Kosmetikindustrie
42
Cosmetics industry
41
USA
8
United States
8
Multinationales Unternehmen
7
Transnational corporation
7
Consumer behaviour
6
Konsumentenverhalten
6
Deutschland
5
France
5
Frankreich
5
Germany
5
Beiersdorf AG
4
Brand management
4
Cosmetics
4
Cross-cultural management
4
Interkulturelles Management
4
Kosmetik
4
Markenführung
4
Advertising planning
3
Brasilien
3
Brazil
3
Emerging economies
3
Führungskräfte
3
Managers
3
Marketing management
3
Marketingmanagement
3
Oréal
3
Pharmaceutical industry
3
Schwellenländer
3
Strategisches Management
3
Werbeplanung
3
Advertising effects
2
Beziehungsmarketing
2
Brand image
2
Business process management
2
Chinese
2
Chinesisch
2
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Amtsdruckschrift
Article in journal
Geschäftsbericht
Aufsatz in Zeitschrift
6
Case study
3
Fallstudie
3
Hochschulschrift
2
Aufsatz im Buch
1
Book section
1
Company information
1
Firmeninformation
1
Graue Literatur
1
Non-commercial literature
1
Statistics
1
Statistik
1
Thesis
1
more ...
less ...
Language
All
English
6
Author
All
Barraquier, Anne
1
Bröring, Stefanie
1
Curran, Clive-Steven
1
Gino, Francesca
1
Hjalager, Anne-Mette
1
Konu, Henna
1
Leker, Jens
1
Meng, Juan
1
Pan, Po-lin
1
Tournois, Laurent
1
more ...
less ...
Published in...
All
British journal of management : BJM
1
Harvard business review : HBR
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of business strategy
1
Journal of hospitality marketing & management
1
Technological forecasting & social change : an international journal
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mass market leadership and shampoo wars : the L'Oréal strategy
Tournois, Laurent
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 4-14
Persistent link: https://www.econbiz.de/10009718489
Saved in:
2
Fighting a government threat
Gino, Francesca
- In:
Harvard business review : HBR
91
(
2013
)
3
,
pp. 123-125
Persistent link: https://www.econbiz.de/10009724061
Saved in:
3
Investigating the effects of cosmeceutical product advertising in beauty-care decision making
Meng, Juan
;
Pan, Po-lin
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
3
,
pp. 250-266
Persistent link: https://www.econbiz.de/10009630753
Saved in:
4
Ethical behaviour in practice : decision outcomes and strategic implications
Barraquier, Anne
- In:
British journal of management : BJM
22
(
2011
),
pp. 28-46
Persistent link: https://www.econbiz.de/10008907099
Saved in:
5
Co-branding and co-creation in wellness tourism : the role of cosmeceuticals
Hjalager, Anne-Mette
;
Konu, Henna
- In:
Journal of hospitality marketing & management
20
(
2011
)
7/8
,
pp. 879-901
Persistent link: https://www.econbiz.de/10009411344
Saved in:
6
Anticipating converging industries using publicly available data
Curran, Clive-Steven
;
Bröring, Stefanie
;
Leker, Jens
- In:
Technological forecasting & social change : an …
77
(
2010
)
3
,
pp. 385-395
Persistent link: https://www.econbiz.de/10003974096
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->