Investigating the effects of cosmeceutical product advertising in beauty-care decision making
Juan Meng; Po-Lin Pan
| Year of publication: |
2012
|
|---|---|
| Authors: | Meng, Juan ; Pan, Po-lin |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 6.2012, 3, p. 250-266
|
| Subject: | Werbewirkung | Advertising effects | Frauen | Women | Konsumentenverhalten | Consumer behaviour | Kosmetikindustrie | Cosmetics industry | Pharmaindustrie | Pharmaceutical industry | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009630753