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~subject:"Place marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Standortmarketing"
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Place marketing
Standortmarketing
202
Standortpolitik
180
Location policy
179
Brand management
119
Markenführung
119
Brand image
78
Markenimage
78
Tourism marketing
66
Tourismusmarketing
66
City marketing
47
Stadtmarketing
47
Place branding
46
Theorie
38
Theory
38
place branding
36
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34
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34
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33
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33
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31
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31
Standortwettbewerb
29
Territorial competition
29
Designation of origin
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27
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26
Destinationsmanagement
26
Auslandsinvestition
25
Foreign investment
25
Consumer behaviour
23
Konsumentenverhalten
23
Regional policy
20
Regionalpolitik
20
place marketing
18
Betriebliche Standortwahl
17
Brand
17
Firm location choice
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Holiday behaviour
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Melewar, T. C.
6
Bang, Nguyen
5
Warnaby, Gary
5
Dinnie, Keith
4
Foroudi, Mohammad Mahdi
4
Foroudi, Pantea
4
Hanna, Sonya
4
Lucarelli, Andrea
4
Medway, Dominic
4
Rowley, Jennifer
4
Skinner, Heather
4
Stylidis, Dimitrios
4
Bose, Sunny
3
Gupta, Suraksha
3
Hultman, Magnus
3
Roy, Sanjit
3
Biran, Avital
2
Brown, Stephen
2
Bruwer, Johan
2
Campelo, Adriana
2
Cassinger, Cecilia
2
Charters, Steve
2
Dennis, Charles
2
Gertner, Rosane K.
2
Giovanardi, Massimo
2
Hamzaoui-Essoussi, Leila
2
Heslop, Louise A.
2
Jaffe, Eugene D.
2
Nadeau, John
2
O'Reilly, Norm
2
Papadopoulos, Nicolas G.
2
Peluso, Alessandro M.
2
Pino, Giovanni
2
Reynolds, Laura
2
Rinaldi, Chiara
2
Scott, Noel
2
Stevens, Vidar
2
Strandberg, Carola
2
Teller, Christoph
2
Vuignier, Renaud
2
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International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
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Journal of business research : JBR
17
Journal of marketing management : MM
12
Tourism management : research, policies, practice
10
The journal of product & brand management
8
Marketing theory
7
The marketing review
7
International review on public and non-profit marketing
6
Journal of travel and tourism marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
The journal of brand management : an international journal
5
Qualitative market research : an international journal
4
International journal of leisure and tourism marketing : IJLTM
3
International journal of wine business research : IJWBR
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Public management review
3
Africa journal of management
2
Annals of tourism research : ATR ; a social sciences journal
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International journal of Indian culture and business management : IJICBM
2
International journal of business and globalisation : IJBG
2
International journal of hospitality management
2
Journal of destination marketing & management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Raumforschung und Raumordnung
2
Total quality management & business excellence
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism and hospitality research : THR
2
Tourism management perspectives : TMP
2
Tourism review
2
African journal of economic and management studies : AJEMS
1
Amfiteatru economic : an economic and business research periodical
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Business & society
1
Business history
1
Central European Management Journal
1
Comparative economic research : Central and Eastern Europe
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
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ECONIS (ZBW)
202
Showing
21
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202
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21
Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José
;
Khoshnevis, Mozhde
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
Saved in:
22
Place brand equity and domestic investors' choice : a case study in Vietnam
Huong Thi Thu Pham
;
Nga Thi Pham
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
10
,
pp. 149-159
Persistent link: https://www.econbiz.de/10012671359
Saved in:
23
Benefits and barriers to cooperation in the process of building a place's brand : perspective of tourist region stakeholders in Poland
Kiryluk, Halina
;
Glińska, Ewa
;
Barkun, Yauheniya
- In:
Oeconomia Copernicana
11
(
2020
)
2
,
pp. 289-307
Persistent link: https://www.econbiz.de/10012292003
Saved in:
24
Transformation of Z-generation in the context of globalization and place marketing : the case of Hungarian students
Agnes, Urbanne Treutz
- In:
SocioEconomic challenges : SEC
4
(
2020
)
1
,
pp. 28-35
Persistent link: https://www.econbiz.de/10012295241
Saved in:
25
Introducing bi-directional participatory place branding : a theoretical model with multi-stakeholder perspectives
Jain, Varsha
;
Shroff, Preeti
;
Merchant, Altaf
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012798134
Saved in:
26
Airportscape and its effect on airport sense of place and destination image perception
Walanchalee Wattanacharoensil
;
Pipatpong Fakfare
; …
- In:
Tourism review
77
(
2022
)
2
,
pp. 549-569
Persistent link: https://www.econbiz.de/10012939753
Saved in:
27
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
28
Competing for legitimacy in the place branding process : (re)negotiating the stakes
Reynolds, Laura
;
Koenig-Lewis, Nicole
;
Doering, Heike
; …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013271658
Saved in:
29
Tell me your story : branding destinations through residents' (place) stories
Hay, Nicole A.
;
Chien, P. Monica
;
Ruhanen, Lisa
- In:
Journal of vacation marketing
28
(
2022
)
3
,
pp. 319-334
Persistent link: https://www.econbiz.de/10013257588
Saved in:
30
Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim
;
Casais, Beatriz
;
Proença, João F.
- In:
Tourism review
77
(
2022
)
5
,
pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
Saved in:
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