Tell me your story : branding destinations through residents' (place) stories
Nicole A. Hay, P. Monica Chien and Lisa Ruhanen
| Year of publication: |
2022
|
|---|---|
| Authors: | Hay, Nicole A. ; Chien, P. Monica ; Ruhanen, Lisa |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 28.2022, 3, p. 319-334
|
| Subject: | brand identity | destination branding | participatory branding | place identity | residents | storytelling | Markenführung | Brand management | Narrative Methode | Narrative method | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Standortmarketing | Place marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667211060567 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013257588