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~subject:"Preismanagement"
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Preismanagement
Game theory
9
Consumer behaviour
8
Konsumentenverhalten
8
Spieltheorie
7
game theory
7
Distribution channel
6
Pricing strategy
6
Theorie
6
Theory
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Vertriebsweg
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Dauerhafte Konsumgüter
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Durable goods
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Marketing
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Advertising
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Einzelhandelspreis
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Experiment
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Franchising
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Internet marketing
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Marketing management
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Marketing theory
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Marketingmanagement
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Marketingtheorie
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Online-Marketing
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Price discrimination
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Retail price
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Sales promotion
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Verkaufsförderung
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Werbung
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durable goods
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marketing strategy
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price discrimination
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Advertising effects
2
Business Administration
2
Channel Coordination
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Consumer attitudes
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Copyright infringement
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Dual Distribution
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Durable Goods
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English
6
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Desai, Preyas
3
Desai, Preyas S.
3
Purohit, Devavrat
2
Srinivasan, Kannan
2
Zhou, Bo
2
Amaldoss, Wilfred
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Shin, Woochoel
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Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Allowing consumers to bundle themselves : the profitability of family plans
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 953-969
Persistent link: https://www.econbiz.de/10011966233
Saved in:
2
The strategic role of exchange promotions
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
Saved in:
3
Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
Saved in:
4
Advertising fee in business-format franchising
Desai, Preyas
-
1994
-
Rev
Persistent link: https://www.econbiz.de/10000893034
Saved in:
5
Demand signalling under unobservable effort in franchising : linear and nonlinear price contracts
Desai, Preyas
;
Srinivasan, Kannan
-
1994
-
Rev
Persistent link: https://www.econbiz.de/10000893036
Saved in:
6
Aggregate versus product-specific pricing : implications for franchise and traditional channels
Desai, Preyas
;
Srinivasan, Kannan
-
1994
Persistent link: https://www.econbiz.de/10000896530
Saved in:
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