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~subject:"Preismanagement"
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Preismanagement
transaction value
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Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
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2
Source effect of advertised reference price influences on
transaction
value
in online shopping environments
Lo, Shao-kang
;
Chou, Yu-jen
;
Teng, Ching-i
- In:
Electronic commerce research
13
(
2013
)
4
,
pp. 411-421
Persistent link: https://www.econbiz.de/10010231568
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