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~subject:"Pricing strategy"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Pricing strategy
Theory
Consumer behaviour
56,670
Konsumentenverhalten
56,642
Relationship marketing
6,990
Beziehungsmarketing
6,989
Brand management
5,915
Markenführung
5,915
Markenimage
5,499
Brand image
5,498
Theorie
5,334
Customer satisfaction
4,674
Kundenzufriedenheit
4,673
Online retailing
4,266
Online-Handel
4,265
Dienstleistungsqualität
3,717
Service quality
3,717
Social Web
3,705
Social web
3,705
USA
3,699
United States
3,690
Internet marketing
3,594
Online-Marketing
3,593
Brand
3,331
Markenartikel
3,283
Einzelhandel
3,106
Retail trade
3,093
Advertising effects
2,829
Werbewirkung
2,829
Experiment
2,708
E-commerce
2,669
Electronic Commerce
2,663
Emotion
2,659
Viral marketing
2,320
Virales Marketing
2,320
Advertising
2,224
Werbung
2,191
Vertrauen
2,068
Confidence
2,067
Preismanagement
2,047
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Undetermined
2,234
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1,304
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4,680
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2,040
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2
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Article
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4,703
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2,019
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1,704
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Hochschulschrift
894
Thesis
746
Aufsatz im Buch
594
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594
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231
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136
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110
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96
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91
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88
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47
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38
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38
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33
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33
Conference proceedings
25
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17
Fallstudie
17
Handbook
16
Handbuch
16
Amtsdruckschrift
15
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15
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14
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Forschungsbericht
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Author
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Janssen, Maarten C. W.
29
Hruschka, Harald
22
Courty, Pascal
20
Anderson, Simon P.
19
Armstrong, Mark
18
Huber, Frank
18
Moraga-González, José Luis
17
Gierl, Heribert
16
Kerschbamer, Rudolf
15
Peitz, Martin
15
Zhou, Jidong
15
Bauer, Hans H.
14
Inderst, Roman
14
Matsushima, Noriaki
14
Monroe, Kent B.
14
Eliaz, Kfir
13
Helm, Roland
13
Palma, André de
13
Shy, Oz
13
Vermeulen, Frederic
13
Blundell, Richard W.
12
Boyacı, Tamer
12
Cabral, Luís M. B.
12
Chen, Haipeng
12
Grewal, Dhruv
12
Herweg, Fabian
12
Mullainathan, Sendhil
12
Shelegia, Sandro
12
Skiera, Bernd
12
Thisse, Jacques-François
12
Chen, Yongmin
11
Choe, Chongwoo
11
Homburg, Christian
11
Mattila, Anna S.
11
Richards, Timothy J.
11
Spann, Martin
11
Spiegler, Ran
11
Akçay, Yalçın
10
Fishman, Arthur
10
Herrmann, Andreas
10
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INSEAD
9
National Bureau of Economic Research
8
European University Institute / Department of Economics
7
Center for Economic Research <Tilburg>
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
Universität Mannheim
3
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Deutschland / Bundeswehr / Universität Hamburg
2
European Marketing Academy
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
Instituto Valenciano de Investigaciones Económicas
2
International Telecommunications Society
2
Maastricht Research School of Economics of Technology and Organizations
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
University of Cambridge / Department of Applied Economics
2
University of Cambridge / Faculty of Economics
2
University of Warwick / Department of Economics
2
Université catholique de Louvain / Institut de recherches économiques et sociales <1941-1960>
2
Association for Consumer Research
1
Bonn Graduate School of Economics
1
Carleton University / Dept. of Economics
1
Center for Real Estate Studies
1
Centre for Economic Performance
1
Christian-Albrechts-Universität zu Kiel
1
Consiglio nazionale delle ricerche / Progetto finalizzato trasporti
1
Deutschland / Umweltbundesamt
1
Eberhard Karls Universität Tübingen
1
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
1
Econometrisch Instituut <Rotterdam>
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Erasmus Research Institute of Management
1
Federal Reserve Bank of San Francisco
1
Federal Reserve System / Division of Research and Statistics
1
Finnland / Working Group for Industrial Investment, Development and Operational Environment
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
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Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
114
Journal of retailing and consumer services
100
Journal of business research : JBR
97
Working paper / National Bureau of Economic Research, Inc.
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
78
Journal of revenue and pricing management
77
Discussion paper / Centre for Economic Policy Research
73
International journal of industrial organization
71
European journal of operational research : EJOR
69
Economics letters
62
Journal of economic psychology : research in economic psychology and behavioral economics
60
Journal of economic behavior & organization : JEBO
53
CESifo working papers
49
Operations research
45
Journal of retailing
44
Discussion papers / CEPR
41
International journal of production economics
41
The American economic review
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of consumer research : JCR ; an interdisciplinary bimonthly
40
Manufacturing & service operations management : M & SOM
39
Discussion paper / Tinbergen Institute
38
Applied economics
37
The journal of product & brand management
37
International journal of production research
36
Journal of marketing research : JMR
36
Discussion paper
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
35
Journal of economics
34
Information systems research : ISR
33
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of marketing
32
The Rand journal of economics
32
Marketing letters : a journal of research in marketing
31
The journal of industrial economics
30
Marketing : ZFP ; journal of research and management
29
Omega : the international journal of management science
29
International journal of hospitality management
28
Journal of economics & management strategy : JEMS
28
Working paper
28
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Source
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ECONIS (ZBW)
6,722
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1
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1
Household behaviour under rationing
FitzGerald, John D.
;
Kenny, Sean
;
Cermeño, Alexandra L.
- In:
National Institute economic review : journal of the …
263
(
2023
),
pp. 6-26
Persistent link: https://www.econbiz.de/10014438248
Saved in:
2
Farmer-owned brand purchases : the importance of label comprehension and price fairness perception
Grashui, Jasper
;
Su, Ye
- In:
Studies in agricultural economics
125
(
2023
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10014265922
Saved in:
3
Theories of delinquency and deviance applied to consumption
McGregor, Sue L. T.
- In:
Australasian accounting business and finance journal : AABF
16
(
2022
)
3
,
pp. 95-107
Persistent link: https://www.econbiz.de/10013503410
Saved in:
4
The effect of the 1-in-X numerical format on choices
Pighin, Stefania
;
Bogani, Alessandro
;
Castro Davalos, …
- In:
Journal of behavioral decision making
37
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014473511
Saved in:
5
On the robustness of the brand positivity effect : is impulsivity a moderator of overly favorable judgments and choices of focal options?
Posavac, Steven S.
;
Gaffney, Donald R.
;
Kardes, Frank R.
- In:
Journal of behavioral decision making
37
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014473658
Saved in:
6
Polarized expectations, polarized consumption
Kamdar, Rupal
;
Ray, Walker
-
2024
Persistent link: https://www.econbiz.de/10014475144
Saved in:
7
Behavioral multi-lever decision-making : a study of consumer return policy, price, and inventory decisions
Oh, Han Kyul
;
Abdulla, Huseyn
;
Oliva, Rogelio
- In:
Journal of operations management
70
(
2024
)
1
,
pp. 137-156
Persistent link: https://www.econbiz.de/10014475606
Saved in:
8
Strategic use of product delays to shape word-of-mouth communication
Parakhonyak, Alexei
;
Vikander, Nick
-
2024
Persistent link: https://www.econbiz.de/10014478339
Saved in:
9
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
10
How responsive should a firm be to customers' expectations?
Fruchter, Gila E.
;
Wiszniewska-Matyszkiel, Agnieszka
- In:
European journal of operational research : EJOR
314
(
2024
)
1
,
pp. 323-339
Persistent link: https://www.econbiz.de/10014456862
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