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~subject:"Product management"
~subject:"Relationship marketing"
~type_genre:"Book section"
~type_genre:"Case study"
~type_genre:"Glossary included"
~type_genre:"Mikroform"
~type_genre:"Multi-volume publication"
~type_genre:"Systematic review"
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Product management
Relationship marketing
Produktgestaltung
779
Product design
770
Theorie
115
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115
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107
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95
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92
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28
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28
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27
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27
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25
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23
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Marketingmanagement
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Human factors and ergonomics in consumer product design : methods and techniques
3
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
2
Managing consumer services : factory or theater?
2
Marketing im gesellschaftlichen Dialog
2
Profiting from diversity : the business advantages and the obstacles to achieving diversity
2
Software for people : fundamentals, trends and best practices
2
The PDMA handbook of new product development
2
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Contemporary research in e-marketing ; 2
1
Contributions to management science
1
Customer-oriented global supply chains : concepts for effective management
1
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Die informatisierte Service-Ökonomie : Veränderungen im privaten und öffentlichen Sektor
1
Electronic Services
1
Engaging consumers through branded entertainment and convergent media
1
Facilities management and corporate real estate management as value drivers : how to manage and measure adding value
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
1
Gabler-Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Handbook of new product development management
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Human factors and ergonomics in consumer product design : uses and applications
1
Instrumente nachhaltigen Wirtschaftens in der Unternehmenspraxis
1
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
1
Migration von Wertschöpfung : zur Zukunft von Produktion und Entwicklung in Deutschland ; acatech Workshop, Hannover, 8. Mai 2007
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
1
Operations research proceedings 2006 : selected papers of the Annual International Conference of the German Operations Research Society (GOR), jointly organized with the Austrian Society of Operations Research (ÖGOR) and the Swiss Society of Operations Research (SVOR), Karlsruhe, September 6 - 8 2006 ; with 79 tables
1
Studies on interdisciplinary economics and business ; Volume 1
1
Sustainability in manufacturing : recovery of resources in product and material cycles
1
The Oxford handbook of the Italian economy since unification
1
The Routledge companion to consumer behavior
1
The aging consumer : perspectives from psychology and economics
1
The silver market phenomenon : business opportunities in an era of demographic change
1
Toyota by Toyota : reflections from the inside leaders on the techniques that revolutionized the industry
1
Working on innovation
1
Zukunftsorientiertes QMS - eine Facette des Wuppertaler Generic-Managementsystem-Konzeptes
1
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ECONIS (ZBW)
48
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1
Creating customization experiences : the evolution of product configurators
Blazek, Paul
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 179-209)
.
2023
Persistent link: https://www.econbiz.de/10014322023
Saved in:
2
Implications of product anthropomorphism through design
Valenzuela, Ana
;
Hadi, Rhonda
- In:
The Routledge companion to consumer behavior
,
(pp. 82-96)
.
2020
Persistent link: https://www.econbiz.de/10012316122
Saved in:
3
Customer focused new product design process
Yalcin, Selcuk
-
2018
Persistent link: https://www.econbiz.de/10012061974
Saved in:
4
Ästhetik, Digitalisierung und Konsum: mehr Umsatz durch Genuinität?
Knödler, Hermann
;
Martach, Swantje
- In:
Die informatisierte Service-Ökonomie : Veränderungen …
,
(pp. 155-181)
.
2018
Persistent link: https://www.econbiz.de/10011903588
Saved in:
5
Productivity
Been, Iris de
;
Voordt, Dorotheus Johannes van der
; …
- In:
Facilities management and corporate real estate …
,
(pp. 140-158)
.
2017
Persistent link: https://www.econbiz.de/10011541556
Saved in:
6
Branding : at the heart of the relationship between product marketing and design
Hemonnet-Goujot, Aurélie
;
Manceau, Delphine
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 3-30)
.
2016
Persistent link: https://www.econbiz.de/10011582558
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7
Involving customers through co-creation : an approach from the fashion industry
Pardo-Cuenca, Desampardos
;
Prado-Gascó, Vicente Javier
- In:
Engaging consumers through branded entertainment and …
,
(pp. 242-270)
.
2015
Persistent link: https://www.econbiz.de/10011389918
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8
Verantwortungsbewusstes Produktmanagement aus der Perspektive des nachhaltigen Designs
Brocchi, Davide
;
Draser, Bernd
;
Fuhs, Karin-Simone
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 27-47)
.
2015
Persistent link: https://www.econbiz.de/10011290706
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9
The culture on the palm of your hand : how to design a user oriented mobile app for museums
Palumbo, Federica
;
Dominici, Gandolfo
;
Basile, Gianpaolo
- In:
Handbook of research on management of cultural products …
,
(pp. 225-244)
.
2014
Persistent link: https://www.econbiz.de/10010348362
Saved in:
10
Customer experience and service design
Karmarkar, Uday S.
;
Karmarkar, Uma R.
- In:
Managing consumer services : factory or theater?
,
(pp. 109-130)
.
2014
Persistent link: https://www.econbiz.de/10010478145
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