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~subject:"Produktentwicklung"
~subject:"Sales"
~subject:"Supplier relationship management"
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Search: "Parvinen, Petri"
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Produktentwicklung
Sales
Supplier relationship management
Marketing management
9
Marketingmanagement
9
B-to-B-Marketing
8
Business-to-business marketing
8
Selling
7
Verkauf
7
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6
Consumer behaviour
5
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Parvinen, Petri
8
Juppo, Anne
2
Matikainen, Minna
2
Pöyry, Essi
2
Terho, Harri
2
Aspara, Jaakko
1
Hietanen, Joel
1
Holopainen, Jani
1
Kajalo, Sami
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Martens, Jonas
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Matikainen, Esa
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Mattila, Osmo
1
Möller, K. E. Kristian
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Pitkänen, Ilona
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Rollins, Minna
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Virtanen, Tatu
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Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of business & industrial marketing
2
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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1
Effectiveness of value calculators in B2B sales work : challenges at the sales-call level
Pöyry, Essi
;
Parvinen, Petri
;
Martens, Jonas
- In:
Journal of business research : JBR
126
(
2021
),
pp. 350-360
Persistent link: https://www.econbiz.de/10012494256
Saved in:
2
Engaged, but with what? : objects of engagement in technology-aided B2B customer interactions
Pöyry, Essi
;
Parvinen, Petri
;
Mattila, Osmo
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 334-360
Persistent link: https://www.econbiz.de/10012249033
Saved in:
3
The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation
Matikainen, Minna
;
Terho, Harri
;
Parvinen, Petri
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 625-639
Persistent link: https://www.econbiz.de/10011564319
Saved in:
4
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
5
Complexity of sales situation and sales lead performance : an empirical study in business-to-business company
Virtanen, Tatu
;
Parvinen, Petri
;
Rollins, Minna
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 49-58
Persistent link: https://www.econbiz.de/10010530579
Saved in:
6
Effective implementation of relationship orientation in new product launches
Matikainen, Minna
;
Terho, Harri
;
Matikainen, Esa
; …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10010530582
Saved in:
7
The significance of the new venture's first sale : the impact of founders' capabilities and proactive sales orientation
Pitkänen, Ilona
;
Parvinen, Petri
;
Töytäri, Pekka
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 680-694
Persistent link: https://www.econbiz.de/10010375923
Saved in:
8
Sales activity systematization and performance : differences between product and service firms
Parvinen, Petri
;
Aspara, Jaakko
;
Kajalo, Sami
; …
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 494-505
Persistent link: https://www.econbiz.de/10009790089
Saved in:
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