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~subject:"Produktivität"
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Produktivität
Product features
11
Consumer behaviour
10
Konsumentenverhalten
10
product features
9
Beziehungsmarketing
4
Brand image
4
Customer satisfaction
4
Kundenzufriedenheit
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Productivity
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Relationship marketing
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Brand
3
Brand management
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Markenartikel
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Markenführung
3
New product development
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Online retailing
3
Online-Handel
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Product design
3
Produktentwicklung
3
Viral marketing
3
Virales Marketing
3
Bayesian analysis
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Bewertung
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Brand Name
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Brand switching
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Dependency
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2
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Allenby, Greg M.
1
Brazell, Jeff D.
1
Chu, Xuening
1
Frankwick, Gary L.
1
Howell, John R.
1
Lu, Xiaonong
1
Peng, Zhanglin
1
Ramirez, Edward
1
Rossi, Peter E.
1
Tajdini, Saeed
1
Wang, Anning
1
Xue, Deyi
1
Zhang, Lei
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Zhang, Qiang
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Zhao, Shuangyao
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Information systems and e-business management : ISeB
1
International journal of production research
1
Psychology & marketing
1
Quantitative marketing and economics : QME
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ECONIS (ZBW)
4
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1
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
2
A review-driven customer preference measurement model for product improvement : sentiment-based importance-performance analysis
Wang, Anning
;
Zhang, Qiang
;
Zhao, Shuangyao
;
Lu, Xiaonong
; …
- In:
Information systems and e-business management : ISeB
18
(
2020
)
1
,
pp. 61-88
Persistent link: https://www.econbiz.de/10012226229
Saved in:
3
Identification of the to-be-improved
product
features
based on online reviews for product redesign
Zhang, Lei
;
Chu, Xuening
;
Xue, Deyi
- In:
International journal of production research
57
(
2019
)
8
,
pp. 2464-2479
Persistent link: https://www.econbiz.de/10012184070
Saved in:
4
Economic valuation of
product
features
Allenby, Greg M.
;
Brazell, Jeff D.
;
Howell, John R.
; …
- In:
Quantitative marketing and economics : QME
12
(
2014
)
4
,
pp. 421-456
Persistent link: https://www.econbiz.de/10010477209
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