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~subject:"Profisport"
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Search: subject:"sport sponsorship"
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Profisport
Sponsoring
44
Sponsorship
43
Sportmarketing
43
Sports marketing
43
Sport
35
Sports
35
Sport sponsorship
30
Consumer behaviour
21
Konsumentenverhalten
21
sport sponsorship
18
Professional sports
17
Football
16
Fußball
16
Sport event
13
Sportveranstaltung
13
Brand image
9
Markenimage
9
Advertising effects
8
Brand management
8
Markenführung
8
Werbewirkung
8
Sport organization
6
Sportorganisation
6
purchase intention
5
Brand
4
Event marketing
4
Event-Marketing
4
Markenartikel
4
Marketing
4
Arbeitsgruppe
3
Athletes
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Emotion
3
Führungskräfte
3
Management
3
Managers
3
Marketing management
3
Marketingmanagement
3
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11
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2
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Article
17
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17
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17
Conference paper
1
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1
Language
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English
17
Author
All
Koronios, Konstantinos
3
Amanpreet Singh
2
Dimitropoulos, Panagiotis
2
Itani, Maher N.
2
Ntasis, Lazaros
2
Rai, Jaskirat Singh
2
Alpert, Frank
1
Apar Singh
1
Baek, Woo-yeul
1
Batty, Rachel J.
1
Bergman, Antti
1
Byon, Kevin K.
1
Cameron, Robyn
1
Cheong, Cherie
1
Choi, Young-hwan
1
Cobbs, Joe
1
Dalakas, Vassilis
1
Fechner, David
1
Filo, Kevin
1
Gee, Sarah
1
Gerke, Anna
1
Hino, Yuta
1
Ireland, Michael
1
Jones, Charles W.
1
Kelly, Sarah Jane
1
Koo, Jakeun
1
Kriemadis, Athanasios
1
Lee, Younghan
1
Leivaditi, Eleni
1
Leng, Ho Keat
1
Mangan, John E.
1
Meng-Lewis, Yue
1
Mirońska, Dominika
1
Napoli, Julie
1
Nicholls, Montana
1
Nichols, Bridget Satinover
1
Ouschan, Robyn
1
Papadimitriou, D.
1
Parganas, P.
1
Pillai, Kishore Gopalakrishna
1
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Published in...
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Sport management review
3
European Sport management quarterly : ESMQ
2
Journal for global business advancement : JGBA
2
Sport, Business and Management : an international journal ; SBM
2
European journal of marketing : EJM
1
International journal of sport management and marketing : IJSMM
1
Journal of business research : JBR
1
Journal of corporate responsibility and leadership : JCR&L
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
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ECONIS (ZBW)
17
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1
The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication
Napoli, Julie
;
Nicholls, Montana
;
Ouschan, Robyn
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 72-101
Persistent link: https://www.econbiz.de/10014549719
Saved in:
2
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
3
Not just intentions : predicting actual purchase behavior in
sport
sponsorship
context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
Saved in:
4
Unlocking the black box of sponsorship in participant-based sport
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
5
,
pp. 598-617
Persistent link: https://www.econbiz.de/10014317599
Saved in:
5
An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour
Rai, Jaskirat Singh
;
Yousaf, Anish
;
Itani, Maher N.
; …
- In:
Journal for global business advancement : JGBA
15
(
2022
)
5
,
pp. 600-620
Persistent link: https://www.econbiz.de/10014309113
Saved in:
6
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
Saved in:
7
Delineating the outcomes of fans' psychological commitment to sport team : product knowledge, attitude towards the sponsor, and purchase intentions
Rai, Jaskirat Singh
;
Itani, Maher N.
;
Apar Singh
; …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 357-382
Persistent link: https://www.econbiz.de/10012613996
Saved in:
8
Sport
sponsorship
as cross-sectoral collaboration and its value for young customers
Mirońska, Dominika
;
Bergman, Antti
- In:
Journal of corporate responsibility and leadership : JCR&L
7
(
2020
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012799059
Saved in:
9
Market reactions to
sport
sponsorship
announcements : comparison between sponsors and their rivals
Hino, Yuta
;
Takeda, Fumiko
- In:
Sport management review
23
(
2020
)
3
,
pp. 401-413
Persistent link: https://www.econbiz.de/10012295890
Saved in:
10
Sponsor-event congruence effects : the moderating role of sport involvement and mediating role of sponsor attitudes
Koo, Jakeun
;
Lee, Younghan
- In:
Sport management review
22
(
2019
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10012013991
Saved in:
1
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