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~subject:"Public relations"
~subject:"Web 2.0-Technologien"
~subject:"Website"
~type:"article"
~type_genre:"Fallstudie"
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Public relations
Web 2.0-Technologien
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243
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Corporate social responsibility in the digital age
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
3
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
3
Cases on strategic social media utilization in the nonprofit sector
2
Communicating corporate social responsibility : perspectives and practice
2
HMD : Praxis der Wirtschaftsinformatik
2
PR-Kampagnen
2
Social-Media-Handbuch : Theorien, Methoden, Modelle
2
Analyzing the strategic role of social networking in firm growth and productivity
1
Cases on branding strategies and product development : successes and pitfalls
1
Collaborative communication processes and decision making in organizations
1
Corporate communications : an international journal
1
Culture and creativity in organizations and societies
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
E-business managerial aspects, solutions and case studies
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
European journal of marketing : EJM
1
Field guide to case study research in business-to-business marketing and purchasing
1
Handbook of research on information architecture and management in modern organizations
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
ICT management in non-profit organizations
1
Information systems and technology for organizational agility, intelligence, and resilience
1
Innovationsorientierte Personalentwicklung : Konzepte, Methoden und Fallbeispiele für die Praxis
1
International journal of business information systems : IJBIS
1
International journal of electronic commerce : IJEC
1
International journal of nonprofit & voluntary sector marketing
1
International journal of nonprofit and voluntary sector marketing
1
Journal of business market management : jbm
1
Journal of electronic commerce research : JECR
1
Journal of management information systems : JMIS
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
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Journal of retailing and consumer services
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of technology management in China
1
Long range planning : LRP ; international journal of strategic management
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Management communication quarterly
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Managing knowledge for global and collaborative innovations : [peer-reviewed papers ... selected from ... 2009 International Conference on Knowledge Management held in Hong Kong]
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ECONIS (ZBW)
67
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When corporate partnerships are not awesome : leveraging corporate missteps and activist sentiment in social media
Perera, B. Yasanthi
;
Cruz, Ryan E.
;
Albinsson, Pia A.
; …
- In:
The dark side of social media : a consumer psychology …
,
(pp. 125-146)
.
2018
Persistent link: https://www.econbiz.de/10011740528
Saved in:
2
Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 30-54)
.
2016
Persistent link: https://www.econbiz.de/10011558843
Saved in:
3
CSR online and in real terms : a critical analysis of controversial sectors in Hungary
Pataki, György
;
Szántó, Richárd
;
Matolay, Réka
- In:
Corporate social responsibility in the digital age
,
(pp. 241-264)
.
2015
Persistent link: https://www.econbiz.de/10010513423
Saved in:
4
Communicating CRS on social media : the case of Pfizer's social media communications in Europe
Adi, Ana
;
Grigore, Georgiana
- In:
Corporate social responsibility in the digital age
,
(pp. 143-163)
.
2015
Persistent link: https://www.econbiz.de/10010513430
Saved in:
5
The business of advocacy : a case study of Greenpeace
Pillay, Kiru
;
Maharaj, Manoj
- In:
Analyzing the strategic role of social networking in …
,
(pp. 59-75)
.
2017
Persistent link: https://www.econbiz.de/10011530616
Saved in:
6
If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association
Pfahl, Michael E.
;
Kreutzer, Andrew
;
Maleski, Mike
; …
- In:
Sport management review
15
(
2012
)
4
,
pp. 518-537
Persistent link: https://www.econbiz.de/10009628060
Saved in:
7
Case study : embodied virtual agents ; an analysis on reasons for failure
Mimoun, Mohammed Slim Ben
;
Poncin, Ingrid
;
Garnier, Marion
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 605-612
Persistent link: https://www.econbiz.de/10009655501
Saved in:
8
Website development by nonprofit organizations in an emerging market : a case study of Thai websites
Kirk, Kristin
;
Ractham, Peter
;
Abrahams, Alan
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 195-211
Persistent link: https://www.econbiz.de/10011618267
Saved in:
9
Managing i-branding to create brand equity
Simmons, Geoff
;
Thomas, Brychan
;
Truong, Yann
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1260-1285
Persistent link: https://www.econbiz.de/10008661740
Saved in:
10
Das Cluetrain Manifest : Anwendungsfall Publicis Conversation Reader
Löffler, Ralf
;
Maier, Florian
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 243-253)
.
2010
Persistent link: https://www.econbiz.de/10008771871
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