//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Public relations"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Case study"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social Software"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Public relations
Web 2.0 technologies
1,331
Web 2.0-Technologien
1,331
Social Web
716
Social web
716
Wissensmanagement
210
Knowledge management
209
Online-Marketing
200
Internet marketing
197
Deutschland
143
Germany
143
Soziales Netzwerk
132
Social network
122
Öffentlichkeitsarbeit
107
Internet
103
USA
90
United States
89
Consumer behaviour
85
Konsumentenverhalten
85
Knowledge transfer
82
Wissenstransfer
82
Internal communication
77
Interne Kommunikation
77
Beziehungsmarketing
73
Relationship marketing
73
social media
67
E-Learning
61
E-learning
61
Kommunikation
60
Social media
59
Communication
57
Electronic Commerce
53
E-commerce
52
Viral marketing
47
Virales Marketing
47
Unternehmen
45
Betriebliches Informationssystem
44
Business intelligence system
44
Customer integration
44
Kundenintegration
44
more ...
less ...
Online availability
All
Undetermined
27
Free
1
Type of publication
All
Article
96
Book / Working Paper
10
Journal
1
Type of publication (narrower categories)
All
Article in journal
Book section
Case study
Non-commercial literature
Aufsatz in Zeitschrift
57
Aufsatz im Buch
40
Fallstudie
19
Collection of articles of several authors
13
Sammelwerk
13
Ratgeber
12
Guidebook
11
Hochschulschrift
9
Aufsatzsammlung
8
Thesis
6
Graue Literatur
5
Conference proceedings
2
Handbook
2
Handbuch
2
Konferenzschrift
2
Lehrbuch
2
Textbook
2
Arbeitspapier
1
Conference paper
1
Fallstudiensammlung
1
Konferenzbeitrag
1
Working Paper
1
more ...
less ...
Language
All
English
73
German
31
French
2
Polish
1
Author
All
Pleil, Thomas
4
Fernández-Cardador, Pedro
2
Hernández-García, Ángel
2
Hwang, Taewon
2
Iglesias-Pradas, Santiago
2
Komodromos, Marcos
2
Lee, Sang M.
2
Paulus, Annette
2
Schmidt, Carolin
2
Trimi, Silvana
2
Aedo, Ignacio
1
Agarwal, Nitin
1
Agerdal-Hjermind, Annette
1
Ahuja, Vandana
1
Ali, Moazzam
1
Armbruster, Nina
1
Bandeli, Kiran Kumar
1
Barros, Marcos
1
Bauerdick, Sabrina
1
Bauhoff, Julia
1
Baumann, Michael
1
Baxter, Gavin J.
1
Bellucci, Marco
1
Bergmann, Madeleine
1
Bernoff, Josh
1
Blaschke, Steffen
1
Boje, David M.
1
Borgulya, Ágnes
1
Born, Thomas
1
Bortree, Denise Sevick
1
Brecht, Franziska
1
Brito, Eliane Pereira Zamith
1
Broderick, Amanda J.
1
Buzeta, Cristian
1
Camilleri, Mark Anthony
1
Campos, Roberta Dias
1
Cappiello, Giuseppe
1
Caprano, Cornelia
1
Carboni, Julia L.
1
Carey, Lindsey Drylie
1
more ...
less ...
Institution
All
Société Française des Sciences de l'Information et de la Communication
1
Published in...
All
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
14
International journal of information technology and management : IJITM
8
Corporate communications : an international journal
3
Journal of communication management : an international journal
3
Kulturspezifik in der europäischen Wirtschaftskommunikation
3
Journal of business research : JBR
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of fashion marketing and management
2
Journal of promotion management : JPM
2
A - N
1
A stakeholder approach to corporate social responsibility : pressures, conflicts, and reconciliation
1
Accounting, auditing & accountability journal
1
Business horizons
1
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
1
Communicating corporate social responsibility : perspectives and practice
1
Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management
1
Computational & mathematical organization theory
1
Connected marketing : the viral, buzz and word of mouth revolution
1
Corporate transparency : wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen
1
Design Management konkret
1
Die Betriebswirtschaft : DBW
1
Economics : digitale Ökonomie und struktureller Wandel
1
Erfurter Hefte zum angewandten Marketing
1
Ethical practice of social media in public relations
1
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
1
EuroMed journal of business
1
Global business review
1
Gower handbook of internal communication
1
HMD : Praxis der Wirtschaftsinformatik
1
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
1
How strategic communication shapes value and innovation in society
1
Information systems management
1
Information systems research : ISR
1
International journal of business and systems research
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of electronic customer relationship management : IJECRM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of wine business research : IJWBR
1
Journal for international business and entrepreneurship development
1
Journal of business ethics : JOBE
1
more ...
less ...
Source
All
ECONIS (ZBW)
107
Showing
1
-
10
of
107
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Linking enterprise social media use, trust and knowledge sharing : paradoxical roles of communication transparency and personal blogging
Masood, Ayesha
;
Zhang, Qingyu
;
Ali, Moazzam
;
Cappiello, …
- In:
Journal of knowledge management
27
(
2023
)
4
,
pp. 1056-1085
Persistent link: https://www.econbiz.de/10014289197
Saved in:
2
Relational cultivation strategies and community building on Fortune 500 company corporate blogs
Eray, Tugce Ertem
;
Ki, Eyun-Jung
- In:
Corporate communications : an international journal
27
(
2022
)
1
,
pp. 188-203
Persistent link: https://www.econbiz.de/10012798026
Saved in:
3
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
4
Microblogging for engagement : effects of prior company involvement, communication strategy, and emojis on Western and Chinese users
Zhang, Shu
;
Jong, Menno D. T. de
;
Gosselt, Jordy F.
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 616-630
Persistent link: https://www.econbiz.de/10013466107
Saved in:
5
Fashion bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz
;
Gomes, Lucilene Ribeiro
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
Saved in:
6
Investigating digital storytelling for the creation of positively engaging digital content
Nicoli, Nicholas
;
Henriksen, Kine
;
Komodromos, Marcos
; …
- In:
EuroMed journal of business
17
(
2022
)
2
,
pp. 157-173
Persistent link: https://www.econbiz.de/10013362435
Saved in:
7
Kommunikation im Wandel : Glaubwürdigkeit, Partizipation und Digitalisierung
Kruse, Astrid
(
ed.
);
Probst-Klosterkamp, Meike
(
ed.
)
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10012198151
Saved in:
8
Analyzing the role of media orchestration in conducting disinformation campaigns on blogs
Bandeli, Kiran Kumar
;
Agarwal, Nitin
- In:
Computational & mathematical organization theory
27
(
2021
)
2
,
pp. 134-160
Persistent link: https://www.econbiz.de/10012543116
Saved in:
9
A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad
;
Camilleri, Mark Anthony
;
Díaz, Paloma
- In:
Strategic corporate communication in the digital age
,
(pp. 235-250)
.
2021
Persistent link: https://www.econbiz.de/10012491724
Saved in:
10
Social media, social comment and the moralising media-scape
Carey, Lindsey Drylie
;
Irwin, Mary
;
Yule, Jennifer Anne
- In:
New perspectives on critical marketing and consumer society
,
(pp. 63-72)
.
2021
Persistent link: https://www.econbiz.de/10012497285
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->