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~subject:"Purchase intention"
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Purchase intention
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Musik
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Electronic commerce research and applications
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ECONIS (ZBW)
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1
The rhythm of shopping : how
background
music
placement in live streaming commerce affects consumer purchase intention
Zhang, Shengliang
;
Guo, Dinghao
;
Li, Xiaodong
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014372545
Saved in:
2
How does
background
music
tempo work for online shopping?
Ding, Cherng G.
;
Lin, Chien-hung
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 299-307
Persistent link: https://www.econbiz.de/10009730236
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