Khonglumtan, Tara; Srisattayakul, Parinya - In: Global business and finance review 28 (2023) 3, pp. 102-116
/methodology/approach: We investigated at how variables including service quality (technician skill, service process, and overall quality …. Following that, a separate analysis of the 3 types of customers was conducted to determine the level of confidence in service … quality. Ordinal logistic regression was used to conduct a statistical analysis for a Likert scale question, and it was …