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Rabatt
Consumer behaviour
7
Konsumentenverhalten
7
Online to offline (O2O)
5
Lieferantenmanagement
3
Supplier relationship management
3
Advertising
2
Advertising effects
2
Coordination
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Customer satisfaction
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Distribution channel
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Internet marketing
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Kundenzufriedenheit
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Lieferkette
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Online retailing
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Online-Handel
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Online-Marketing
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Online-to-offline (O2O)
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Rebate
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Supply chain
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Vertriebsweg
2
Werbewirkung
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Advertising effect
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B-to-B-Marketing
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B2B
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Barriers
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Bewertung
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Beziehungsmarketing
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Brand
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Brand betrayal
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Brand hate
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Brand love
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Business process management
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Dai, Hongyan
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Ge, Ling
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Li, Chen
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Pei, Zhi
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Swimberghe, Krist R.
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Wen, Yan
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Wooldridge, Barbara Ross
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Information systems and e-business management : ISeB
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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The interaction of discount promotion and display-related promotion on on-demand platforms
Dai, Hongyan
;
Ge, Ling
;
Li, Chen
;
Wen, Yan
- In:
Information systems and e-business management : ISeB
20
(
2022
)
2
,
pp. 285-302
Persistent link: https://www.econbiz.de/10013267878
Saved in:
2
Manufacturer rebate and channel coordination in O2O retailing
Pei, Zhi
;
Wooldridge, Barbara Ross
;
Swimberghe, Krist R.
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430670
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