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~subject:"Rechnungswesen"
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Search: subject_exact:"Global account management"
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Rechnungswesen
Key account management
371
Key-Account-Management
369
Relationship marketing
95
Beziehungsmarketing
94
Lieferantenmanagement
80
Supplier relationship management
80
Kundengruppenmanagement
74
Theorie
45
Theory
45
Strategisches Management
36
Deutschland
35
Germany
35
Strategic management
33
USA
27
United States
27
B-to-B-Marketing
26
Business-to-business marketing
26
Kundenwert
26
Multinationales Unternehmen
26
Verkauf
26
Transnational corporation
25
Customer value
24
Selling
21
Physical distribution
20
Vertrieb
20
Erfolgsfaktor
18
Salespeople
18
Success factor
18
Verkaufspersonal
18
Accounting
17
Internationales Marketing
16
Kundenanalyse
15
Marketing management
15
Marketingmanagement
15
Betriebliche Wertschöpfung
13
Customer analysis
13
Globalisierung
13
Globalization
13
Kundenmanagement
13
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8
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2
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2
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2
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1
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1
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English
17
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Sharma, Arun
2
Woodburn, Diana
2
Boles, James Sanders
1
Cardinaels, Eddy
1
Curasi, Carolyn Folkman
1
Emengini, Emeka Steve
1
Evanschitzky, Heiner
1
Friend, Scott B.
1
Gilchrist, Alan J. P.
1
Gordon, Myron J.
1
Gounaris, Spiros
1
Gurd, Bruce
1
Hennessey, H. David
1
Jeannet, Jean-Pierre
1
Johnson, Jeff S.
1
Kumar, Prashant
1
Lenney, Peter
1
MacCann, Deiric
1
McDonald, Malcolm
1
Montgomery, David Bruce
1
Nätti, Satu
1
Pressey, Andrew D.
1
Rahkolin, Suvi
1
Reynolds, Rick
1
Robnett, Ronald H.
1
Salo, Jari
1
Saraniemi, Saila
1
Shillinglaw, Gordon
1
Storbacka, Kaj
1
Suzuki, Kenichi
1
Villalonga, Belen
1
Wilson, Kevin
1
Yip, George S.
1
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Handbook of strategic account management : a comprehensive resource
2
The journal of business & industrial marketing
2
Corporate communications : an international journal
1
Faculteit der Economische en Toegepaste Economische Wetenschappen
1
Irish management briefings
1
Japanese management and international studies
1
Research papers in management studies
1
Willard J. Graham series in accounting
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ECONIS (ZBW)
17
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1
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10
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17
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1
A bibliometric analysis of extended key account management literature
Kumar, Prashant
;
Sharma, Arun
;
Salo, Jari
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 276-292
Persistent link: https://www.econbiz.de/10012128081
Saved in:
2
Fixed revenue accounting : a new management accounting framework
Suzuki, Kenichi
(
ed.
);
Gurd, Bruce
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011861722
Saved in:
3
Key account buying team members' emotional responses awarding multi-million dollar sales contracts
Curasi, Carolyn Folkman
;
Boles, James Sanders
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 193-205
Persistent link: https://www.econbiz.de/10011963489
Saved in:
4
Returns on key accounts : do the results justify the expenditures?
Sharma, Arun
;
Evanschitzky, Heiner
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 174-182
Persistent link: https://www.econbiz.de/10011486481
Saved in:
5
Key account relationships : an exploratory inquiry of customer-based evaluations
Friend, Scott B.
;
Johnson, Jeff S.
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 642-658
Persistent link: https://www.econbiz.de/10010386437
Saved in:
6
Strategic account plans : their crucial role in strategic account management
McDonald, Malcolm
;
Woodburn, Diana
- In:
Handbook of strategic account management : a …
,
(pp. 245-265)
.
2014
Persistent link: https://www.econbiz.de/10010341340
Saved in:
7
Designing strategic account management programmes
Storbacka, Kaj
- In:
Handbook of strategic account management : a …
,
(pp. 355-378)
.
2014
Persistent link: https://www.econbiz.de/10010341889
Saved in:
8
Crisis communication in key account relationships
Nätti, Satu
;
Rahkolin, Suvi
;
Saraniemi, Saila
- In:
Corporate communications : an international journal
19
(
2014
)
3
,
pp. 234-246
Persistent link: https://www.econbiz.de/10010400812
Saved in:
9
The impact of organisational context on the failure of key and strategic account management programmes
Wilson, Kevin
;
Woodburn, Diana
- In:
The journal of business & industrial marketing
29
(
2014
)
5
,
pp. 353-363
Persistent link: https://www.econbiz.de/10010393927
Saved in:
10
Special section on relational key account management
Gounaris, Spiros
(
contributor
)
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1110-1224
Persistent link: https://www.econbiz.de/10010439553
Saved in:
1
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