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~subject:"Relationship marketing"
~type_genre:"Case study"
~type_genre:"Textbook"
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Relationship marketing
Electronic Commerce
454
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410
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365
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288
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287
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258
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84
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Stormer, Henrik
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2
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2
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2
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1
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Customer-centric marketing strategies : tools for building organizational performance
2
Digital and social media marketing : a results-driven approach
2
International journal of electronic customer relationship management : IJECRM
2
A Marsh marketing text
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
1
Cases on managing e-services
1
Customer relationship management and the social and semantic web : enabling cliens conexus
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
E-marketing ; Vol. 1
1
E-retailing challenges and opportunities in the global marketplace
1
Electronic retailing
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
Financial institutions and development
1
Fuzzy management methods
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
HRM and marketing orientation in the new era
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on effective marketing in contemporary globalism
1
Handbook of social media management : value chain and business models in changing media markets
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Intelligent information systems
1
International journal of internet marketing and advertising : IJIMA
1
Internet economics
1
Journal of business and psychology
1
Journal of business strategy
1
Journal of customer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of international marketing and marketing research
1
Journal of marketing theory and practice
1
Journal of service research : JSR
1
Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
1
Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
1
Kundenzentrierte Unternehmensführung
1
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ECONIS (ZBW)
84
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71
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84
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71
The imperatives of e-business : case study of a failed project
McLaughlin, Stephen
- In:
Journal of business strategy
30
(
2009
)
1
,
pp. 40-49
Persistent link: https://www.econbiz.de/10003832984
Saved in:
72
E-business and e-commerce management : strategy, implementation and practice
Chaffey, Dave
-
2009
-
4. ed.
Persistent link: https://www.econbiz.de/10003811886
Saved in:
73
The use of integrated method of the Fishbein's attitude model and customer-oriented requirements to improve e-customer behavior and attitue (case study : automobile vending system...
Sanayei, Ali
;
Shafeai, Reza
- In:
Journal of international marketing and marketing research
34
(
2009
)
3
,
pp. 115-128
Persistent link: https://www.econbiz.de/10003887282
Saved in:
74
eBusiness & eCommerce : Management der digitalen Wertschöpfungskette
Meier, Andreas
;
Stormer, Henrik
-
2008
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003726728
Saved in:
75
Total relationship marketing : [marketing management, relationship strategy and CRM approaches for the network economy]
Gummesson, Evert
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003686297
Saved in:
76
Designing multi-interface service experiences : the service experience blueprint
Patrício, Lia
;
Fisk, Raymond P.
;
Falcão e Cunha, Joã
- In:
Journal of service research : JSR
10
(
2007/08
)
4
,
pp. 318-334
Persistent link: https://www.econbiz.de/10003705712
Saved in:
77
Importance of technology investments in the logistics service providers : a case study of UPS and its use of online tools
Clinton, Steven R.
- In:
The journal of applied business research
24
(
2008
)
2
,
pp. 67-80
Persistent link: https://www.econbiz.de/10003710215
Saved in:
78
Electronic customer care (ECC) : IT in der Anbieter-Kunden-Beziehung
Muther, Andreas
-
1998
Persistent link: https://www.econbiz.de/10000674496
Saved in:
79
Musik Hug : standortübergreifende Musikalienvertriebsunterstützung
Gasenzer, Rolf
- In:
Business Collaboration : standortübergreifende …
,
(pp. 85-98)
.
2007
Persistent link: https://www.econbiz.de/10003598334
Saved in:
80
Developing customer loyalty : a case study of the National Bank of Oman
Rao, D. N.
;
Shankaraiah, K.
;
Al-Hakmani, Ali
- In:
Financial institutions and development
,
(pp. 105-121)
.
2007
Persistent link: https://www.econbiz.de/10003626089
Saved in:
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