E-business and e-commerce management : strategy, implementation and practice
Dave Chaffey
| Year of publication: |
c 2009 ; 4. ed.
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|---|---|
| Authors: | Chaffey, Dave |
| Publisher: |
Harlow : FT, Prentice Hall Financial Times |
| Subject: | Electronic Commerce | E-commerce | Management | Beziehungsmarketing | Relationship marketing | Organisatorischer Wandel | Organizational change | Theorie | Theory |
| Description of contents: |
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce
Table of Contents [gbv.de]
|
| Extent: | XXXII, 764 S. graph. Darst. 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Previous ed.: 2007. - Formerly CIP Uk. - Includes bibliographical references and index Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance. 0906 |
| ISBN: | 978-0-273-71960-1 ; 0-273-71960-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003811886