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~subject:"Relationship marketing"
~type_genre:"Collection of articles written by one author"
~type_genre:"Fallstudie"
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Relationship marketing
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Managing consumer services : factory or theater?
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1
The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
Saved in:
2
Misery as corporate mission : user imagery at the nightclub the spy bar
Egels-Zandén, Niklas
;
Ågerup, Ulf
- In:
Business and finance : performance and management
,
(pp. 219-231)
.
2011
Persistent link: https://www.econbiz.de/10009304097
Saved in:
3
Are some customers more equal than others?
Nunes, Paul F.
;
Johnson, Brian A.
- In:
Marketing through minefields
,
(pp. 41-64)
.
2008
Persistent link: https://www.econbiz.de/10003813880
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