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Journal of marketing theory and practice
23
Journal of marketing theory and practice : JMTP
7
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ECONIS (ZBW)
30
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Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction : a brand engagement perspective
Oklevik, Ove
;
Nysveen, Herbjørn
;
Pedersen, Per Egil
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014447767
Saved in:
2
The role of immersive technology in Customer Experience Management
Dieck, M. Claudia tom
;
Han, Dai-in Danny
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10013204894
Saved in:
3
Understanding special requests as drivers of customer citizenship behaviors : the mediating role of gratitude and satisfaction
Fernandes, Teresa
;
Cruzeiro, Beatriz
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
3
,
pp. 368-382
Persistent link: https://www.econbiz.de/10014301292
Saved in:
4
Capturing marketing practices for harnessing value-in-use
Hartwig, Kea
;
Jacob, Frank
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10013358761
Saved in:
5
I heard it through the grapevine : managing and engaging customers on the web
Kemp, Elyria
;
Porter, McDowell
;
Fuller, Nicole R.
;
Min, …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 256-271
Persistent link: https://www.econbiz.de/10012483463
Saved in:
6
Confronting the customer-engagement paradox in sales leader succession
Lemken, Russell K.
;
Rowe, William J.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 286-300
Persistent link: https://www.econbiz.de/10012483466
Saved in:
7
Harnessing internal support to enhance customer relationships : the role of networking, helping, and allocentrism
Bradford, Kevin Duane
;
Liu, Yongmei
;
Shi, Yuying
; …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10012181613
Saved in:
8
A multi-valenced perspective on consumer engagement within a social service
Naumann, Kay
;
Bowden, Jana
;
Gabbott, Mark
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10011702481
Saved in:
9
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
10
Mere exposure as a signal : company objectives and research propositions
Scott, Kristin A.
;
Whire, Margaret A.
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 411-421
Persistent link: https://www.econbiz.de/10011600559
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