//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Bang, Nguyen"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Relationship marketing
Consumer behaviour
58
Konsumentenverhalten
57
Brand management
44
Markenführung
44
Brand image
37
Markenimage
35
Beziehungsmarketing
25
Corporate reputation
19
Firmenimage
18
Customer satisfaction
17
Kundenzufriedenheit
15
Marketing management
15
Vietnam
15
Marketingmanagement
14
Viet Nam
14
Brand
13
Markenartikel
13
Social Web
12
Social web
12
Einzelhandel
11
China
10
Innovation
10
Marketing
10
Online-Marketing
10
Retail trade
10
Taiwan
10
Emerging economies
9
Internet marketing
9
Schwellenländer
9
Advertising effects
8
Confidence
8
Higher education institution
8
Hochschule
8
Public relations
8
Vertrauen
8
Werbewirkung
8
Öffentlichkeitsarbeit
8
Corporate Social Responsibility
7
Corporate social responsibility
7
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
24
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Collection of articles of several authors
1
Lehrbuch
1
Sammelwerk
1
Textbook
1
Language
All
English
25
Author
All
Bang, Nguyen
23
Simkin, Lyndon
6
Mutum, Dilip S.
4
Melewar, T. C.
3
Chen, Cheng-Hao Steve
2
Chen, Cheng-hao Steve
2
Chen, Junsong
2
Foroudi, Pantea
2
Japutra, Arnold
2
Klaus, Philipp
2
Roy, Sanjit
2
Sharifah Faridah Syed Alwi
2
Yu, Xiaoyu
2
Ageeva, Elena
1
Arnott, David C.
1
Balaji, M. S.
1
Bang Nguyen Viet
1
Bose, Sunny
1
Buonamassa, Daniela
1
Canhoto, Ana Isabel Domingos
1
Cardinale, Sylvia
1
Chang, Kirk
1
Chuah, Stephanie Hui-wen
1
Dennis, Charles
1
Ekinci, Yuksel
1
Ezlika Ghazali
1
Ghazali, Ezlika Mohd
1
Gorgoglione, Michele
1
Han, Sung Ho
1
Haug, Anders
1
Keni, Keni
1
Khian Sin Ong
1
Li, Fei
1
Li, Mo
1
Marimuthu, Malliga
1
Mohd-Any, Amrul Asraf
1
Nguyen, Bang Xuân
1
Panniello, Umberto
1
Rauschnabel, Philipp A.
1
Sadeque, Saalem
1
more ...
less ...
Published in...
All
The marketing review
3
Marketing intelligence & planning
2
The international journal of bank marketing : IJBM
2
Asia-Pacific journal of business administration
1
Business process management journal
1
Corporate reputation review : an international journal
1
Electronic markets : the international journal on networked business
1
Information technology and management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of market research
1
Journal of business research : JBR
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The journal of services marketing
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of selected marketing mix elements in consumer based brand equity creation : milk industry in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
2
,
pp. 72-88
Persistent link: https://www.econbiz.de/10012514018
Saved in:
2
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
3
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
4
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
5
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
6
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
7
Why do satisfied customers defect? : a closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
Chuah, Stephanie Hui-wen
;
Rauschnabel, Philipp A.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 616-641
Persistent link: https://www.econbiz.de/10011707281
Saved in:
8
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
9
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
10
Constructing online switching barriers : examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
Ezlika Ghazali
;
Bang, Nguyen
;
Mutum, Dilip S.
; …
- In:
Electronic markets : the international journal on …
26
(
2016
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10011666746
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->