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~subject:"Relationship marketing"
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Kar, Arpan Kumar
3
Kumar, Prashant
2
Gandhi, Mohina
1
Grover, Purva
1
Hollebeek, Linda D.
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Kar, Kumar Arpan
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Kukk, Jana
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Kushwaha, Amit Kumar
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Charting the intellectual structure of customer experience research
Kumar, Prashant
;
Hollebeek, Linda D.
;
Kar, Arpan Kumar
; …
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10013532105
Saved in:
2
What impacts customer experience for B2B enterprises on using AI-enabled chatbots? : insights from Big data analytics
Kushwaha, Amit Kumar
;
Kumar, Prashant
;
Kar, Arpan Kumar
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 207-221
Persistent link: https://www.econbiz.de/10013206362
Saved in:
3
User engagement for mobile payment service providers : introducing the social media engagement model
Grover, Purva
;
Kar, Arpan Kumar
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171981
Saved in:
4
How do Fortune firms build a social presence on social media platforms? : Insights from multi-modal analytics
Gandhi, Mohina
;
Kar, Kumar Arpan
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013449165
Saved in:
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