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~subject:"Relationship marketing"
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Search: person:"Steinhoff, Lena"
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Relationship marketing
Beziehungsmarketing
16
Consumer behaviour
6
Konsumentenverhalten
6
Kundenbindungsprogramm
6
Loyalty program
6
Customer value
4
Kundenwert
4
Betriebliche Wertschöpfung
3
Customer satisfaction
3
Experiment
3
Kundenzufriedenheit
3
Value creation
3
Data protection
2
Datenschutz
2
Dienstleistungsqualität
2
Einzelhandel
2
Impact assessment
2
Innovation
2
Kundentreue
2
Retail trade
2
Service quality
2
Wirkungsanalyse
2
gratitude
2
relationship marketing
2
Austauschtheorie
1
B-to-B-Marketing
1
Big Data
1
Big data
1
Business-to-business marketing
1
Bystander effect
1
Co-creative encounters
1
Complementary service benefits
1
Customer inertia
1
Customer integration
1
Customer journey
1
Customer misbehavior
1
Customer relationship management
1
Customer relationship stages
1
Customer service
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English
14
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Steinhoff, Lena
14
Palmatier, Robert W.
6
Eggert, Andreas
5
Frow, Pennie
3
Payne, Adrian
3
Day, George S.
1
Garnefeld, Ina
1
Griffith, Denni Arli
1
Harmeling, Colleen M.
1
Henderson, Conor M.
1
Kim, Jisu J.
1
Kozlenkova, Irina V.
1
Li, Xiaoling
1
Liu, Juanyi
1
Ozuna, Edna
1
Sheth, Jagdish N.
1
Weaven, Scott
1
Witte, Carina
1
Zondag, Marcellis M.
1
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Journal of the Academy of Marketing Science
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
2
Routledge studies in marketing
2
Journal of international marketing
1
Journal of marketing
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Journal of service research : JSR
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ECONIS (ZBW)
14
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1
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10
of
14
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1
"Look me in the eye, customer" : how do face-to-face interactions in peer-to-peer sharing economy services affect customers' misbehavior concealment intentions?
Ozuna, Edna
;
Steinhoff, Lena
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014551495
Saved in:
2
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
3
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
4
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
5
Loyalty programs as travel companions : complementary service features across customer journey stages
Steinhoff, Lena
;
Zondag, Marcellis M.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 70-82
Persistent link: https://www.econbiz.de/10012509301
Saved in:
6
Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
7
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
8
The dynamics of customer value propositions : an outside-in perspective
Day, George S.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
Saved in:
9
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
10
Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas
;
Steinhoff, Lena
;
Witte, Carina
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
Saved in:
1
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