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~subject:"Relationship marketing"
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Towards capturing ancillary revenue via unbundling and cross-selling
Bildea, Teodor Stefan
;
Gorin, Thomas
- In:
Journal of revenue and pricing management
17
(
2018
)
2
,
pp. 102-114
Persistent link: https://www.econbiz.de/10011875314
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Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
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