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~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
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Personal connection
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Guanxi
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Large projects
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personal connection
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Digitalisierung
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Good, Valerie
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Hwang, Jinsoo
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Journal of personal selling & sales management : JPSSM
1
Journal of travel and tourism marketing
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Qualitative market research : an international journal
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ECONIS (ZBW)
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A framework to improve retail customer experience : a qualitative study exploring the customer journey
Poorrezaei, Mojtaba
;
Pich, Christopher
;
Resnick, Sheilagh
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 663-686
Persistent link: https://www.econbiz.de/10014430705
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2
Salesperson rapport : a literature review and research agenda for an evolving digital sales process
Good, Valerie
;
Mangus, Stephanie M.
;
Pullins, Ellen
- In:
Journal of personal selling & sales management : JPSSM
43
(
2023
)
4
,
pp. 245-269
Persistent link: https://www.econbiz.de/10014447830
Saved in:
3
Can local people help enhance tourists' destination loyalty? : a relational perspective
Nam, Minjung
;
Kim, Insin
;
Hwang, Jinsoo
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 702-716
Persistent link: https://www.econbiz.de/10011517309
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