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~subject:"Relationship marketing"
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Search: subject:"SKEPTICISM"
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Relationship marketing
Consumer behaviour
98
Konsumentenverhalten
98
Wirtschaftsprüfung
66
Financial audit
65
Skepticism
56
professional skepticism
54
skepticism
41
Corporate social responsibility
40
Advertising effects
36
Werbewirkung
36
Corporate Social Responsibility
35
Advertising
32
Werbung
31
Professional skepticism
24
Dienstleistungsqualität
22
Service quality
22
consumer skepticism
18
Cause-related marketing
17
Cause-Related Marketing
16
Environmental consciousness
16
Experiment
16
Green marketing
16
Umweltbewusstsein
16
Öko-Marketing
16
Beziehungsmarketing
15
Fraud
15
Betrug
14
Confidence
13
Vertrauen
13
Brand image
12
Environmental management
12
Internet marketing
12
Markenimage
12
Online-Marketing
12
Public relations
12
Umweltmanagement
12
Öffentlichkeitsarbeit
12
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11
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11
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1
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1
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1
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1
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English
15
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Amawate, Vibhas
3
Deb, Madhurima
3
Gadhavi, Dharmesh D.
2
Shukla, Yupal S.
2
Thomas, Sujo
2
Ahn, Jiseon
1
Bennett, G. Bradley
1
Bhatt, Viral
1
Eggert, Andreas
1
Eisingerich, Andreas B
1
Garnefeld, Ina
1
Hatfield, Richard C.
1
Heidarian, Elham
1
Heinberg, Martin
1
Hong, EunPyo
1
Huang, Xuan
1
Hyun, Hyowon
1
Kureshi, Sonal
1
Liu, Yeyi
1
Manuel, Eleonora
1
Nizar Fauzan
1
Park, Jungkun
1
Park, Keonyoung
1
Patel, Jayesh D.
1
Patel, Ritesh
1
Pensri Jaroenwanit
1
Rathod, Khuman L.
1
Sharma, Vinay Kumar
1
Steinhoff, Lena
1
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1
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1
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Journal of marketing communications
3
International review on public and non-profit marketing
2
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Business horizons
1
Creative business and sustainability journal
1
International journal of business and emerging markets : IJBEM
1
International journal of emerging markets
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Theoretical economics letters
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ECONIS (ZBW)
15
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1
Building CSR communication in the banking business in Thailand : the mediating effects of social media influencers and consumer
skepticism
Nizar Fauzan
;
Pensri Jaroenwanit
- In:
Creative business and sustainability journal
44
(
2022
)
2
,
pp. 95-113
Persistent link: https://www.econbiz.de/10014250714
Saved in:
2
Impact of
skepticism
on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
3
Effect of customers'
skepticism
toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
4
Cause related marketing and customer
skepticism
: a study of situational and psychological
skepticism
Amawate, Vibhas
;
Deb, Madhurima
- In:
Theoretical economics letters
9
(
2019
)
4
,
pp. 834-851
Persistent link: https://www.econbiz.de/10012022991
Saved in:
5
Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi
;
Heinberg, Martin
;
Huang, Xuan
;
Eisingerich, …
- In:
Business horizons
66
(
2023
)
4
,
pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
Saved in:
6
The mediating role of
skepticism
: how corporate social advocacy builds quality relationships with publics
Park, Keonyoung
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 821-839
Persistent link: https://www.econbiz.de/10013493045
Saved in:
7
Antecedents and consequences of consumer
skepticism
toward cause-related marketing : gender as moderator and attitude as mediator
Amawate, Vibhas
;
Deb, Madhurima
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 31-52
Persistent link: https://www.econbiz.de/10012424756
Saved in:
8
CRM,
skepticism
and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima
;
Sharma, Vinay Kumar
;
Amawate, Vibhas
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
Saved in:
9
An empirical research of consumers' trust propensity in CRM successes
Heidarian, Elham
-
2017
trust propensity and brand image has been fully mediated by ad
skepticism
. Based on our results, implications for both …
Persistent link: https://www.econbiz.de/10011750253
Saved in:
10
Consumer
skepticism
towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo
;
Kureshi, Sonal
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
Saved in:
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