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~subject:"Relationship marketing"
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Search: subject:"Self-Image"
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Relationship marketing
self-image
101
Consumer behaviour
60
Konsumentenverhalten
58
Self-image
54
Experiment
40
Persönlichkeitspsychologie
30
Spieltheorie
25
Game theory
24
Personality psychology
24
Brand image
23
Brand management
23
Markenführung
23
Markenimage
23
experiments
18
identity
17
Beziehungsmarketing
12
Motivation
12
Satisfaction
12
Social behaviour
12
Soziales Verhalten
12
experiment
12
Altruismus
11
Brand
11
Internet marketing
11
Online-Marketing
11
Theorie
11
Altruism
10
Fundraising
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Markenartikel
10
Self-image congruence
10
Theory
10
social preferences
10
Environmental consciousness
9
Umweltbewusstsein
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self-deception
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Customer satisfaction
8
Ethics
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Ethik
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English
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Brexendorf, Tim Oliver
1
Byon, Kevin K.
1
Chang, Shing Wan
1
Chung, Jae-eun
1
Cornil, Yann
1
Dahl, Darren W.
1
Fan, Shih-Heng
1
Faßnacht, Martin
1
Ferreira, Caitlin
1
Gros, Nina
1
Habachi, Salma
1
Heo, Yoon
1
Kaihatu, Thomas S.
1
Khoo-Lattimore, Catheryn
1
Kim, Soyeon
1
Klesse, Anne-Kathrin
1
Lee, Fu-Yu
1
Li, Shuhao
1
Matute, Jorge
1
Palau i Saumell, Ramon
1
Pedersen, Zack P.
1
Prayag, Girish
1
Puter, Cattleya Dewi
1
Qu, Hailin
1
Reyneke, Mignon
1
Robertson, Jeandri
1
Simon, Carina
1
Spence, Mark T.
1
Suh, Yong Gu
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Suhud, Usep
1
Wang, Tien
1
Wei, Min
1
Wibowo, Setyo Ferry
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International journal of contemporary hospitality management
2
The journal of product & brand management
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Australasian marketing journal
1
International journal of hospitality management
1
International journal of retail & distribution management
1
Journal of internet commerce
1
Journal of marketing research
1
Journal of retailing and consumer services
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
3
An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
4
Antecedents and consequences of hotel customers' psychological ownership
Li, Shuhao
;
Qu, Hailin
;
Wei, Min
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012435832
Saved in:
5
Examining customer engagement and brand intimacy in social media context
Wang, Tien
;
Lee, Fu-Yu
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238350
Saved in:
6
The secret ingredient is me : customization prompts
self-image
-consistent product perceptions
Klesse, Anne-Kathrin
;
Cornil, Yann
;
Dahl, Darren W.
; …
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 879-893
Persistent link: https://www.econbiz.de/10012177665
Saved in:
7
Measuring brand loyalty of coffee shop visitors in Jakarta
Suhud, Usep
;
Puter, Cattleya Dewi
;
Wibowo, Setyo Ferry
- In:
ASEAN marketing journal : Association of Southeast …
9
(
2017
)
1
,
pp. 28-39
Persistent link: https://www.econbiz.de/10011915553
Saved in:
8
Cultivating the brand-customer relationship in Facebook fan pages : a study of fast-fashion industry
Chang, Shing Wan
;
Fan, Shih-Heng
- In:
International journal of retail & distribution management
45
(
2017
)
3
,
pp. 253-270
Persistent link: https://www.econbiz.de/10011640101
Saved in:
9
The relationship between shopping mall image and congruity on customer behaviour : evidence from Indonesia
Kaihatu, Thomas S.
;
Spence, Mark T.
- In:
Australasian marketing journal
24
(
2016
)
2
,
pp. 141-145
Persistent link: https://www.econbiz.de/10011527545
Saved in:
10
Accommodation preferences of the girlfriend getaway market in Malaysia :
self-image
, satisfaction and loyalty
Khoo-Lattimore, Catheryn
;
Prayag, Girish
- In:
International journal of contemporary hospitality management
28
(
2016
)
12
,
pp. 2748-2770
Persistent link: https://www.econbiz.de/10011610959
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