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~subject:"Relationship marketing"
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Relationship marketing
Handelsmarke
58
Store brand
58
Brand management
56
Markenführung
55
Consumer behaviour
54
Konsumentenverhalten
54
store brands
52
Brand
49
Markenartikel
49
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45
Retail trade
45
Store brands
36
Brand image
22
Markenimage
22
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15
Preismanagement
15
Pricing strategy
15
Retail price
15
Private labels
12
national brands
10
Food retailing
8
Lebensmitteleinzelhandel
8
Marketing management
8
Marketingmanagement
8
Product quality
8
Produktqualität
8
private label brands
7
private labels
7
Beziehungsmarketing
6
Retailing
6
Theorie
6
Theory
6
Distribution channel
5
Game theory
5
Product differentiation
5
Sales promotion
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Verkaufsförderung
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Vertriebsweg
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brand equity
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Rubio Benito, Natalia
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Yagüe Guillén, María Jésus
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Ajay Singh
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Dawes, John
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Seenivasan, Satheesh
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Journal of retailing and consumer services
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
International journal of business and emerging markets : IJBEM
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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subject:"Store brand"
(86 results)
1
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
2
A game theoretic approach for analyzing the competition between national and
store
brands
by considering store loyalty
Assarzadegan, Parisa
;
Hejazi, Seyed Reza
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502661
Saved in:
3
Emerging third generation private label brands : retailers' and consumers' perspectives towards leading Indian retail chains
Ajay Singh
;
Singhal, Rakesh Kumar
- In:
International journal of business and emerging markets …
12
(
2020
)
2
,
pp. 179-203
Persistent link: https://www.econbiz.de/10012250425
Saved in:
4
Do
store
brands
aid store loyalty?
Seenivasan, Satheesh
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Management science : journal of the Institute for …
62
(
2016
)
3
,
pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
Saved in:
5
Does the Commercial format influence the effect that
store
brands
' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
6
Perceived value of retail service and loyalty to the commercial chain : the role of propensity to buy
store
brands
Rubio Benito, Natalia
;
Vilaseñor, Nieves
;
Yagüe …
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010222160
Saved in:
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