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~subject:"Relationship marketing"
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Relationship marketing
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Global business review
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Relationship learning and international customer involvement in new product design : the moderating roles of
customer
dependence
and cultural distance
Najafi-Tavani, Zhaleh
;
Mousavi, Sahar
;
Zaefarian, Ghasem
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 42-58
Persistent link: https://www.econbiz.de/10012417088
Saved in:
2
Antecedents to customer dependency in buyer-seller relationship : a BOP retailer investigation
Koul, Surabhi
;
Sinha, P. K.
;
Mishra, Hari Govind
- In:
Global business review
17
(
2016
)
3
,
pp. 610-629
Persistent link: https://www.econbiz.de/10011602857
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