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switching behavior
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International review on public and non-profit marketing
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1
Switching
behavior
in the Christian religious market : a review and research agenda
Isibor, Osaiga Felix
;
Agbonifoh, Barnabas Aigbojie
; …
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
5
,
pp. 528-556
Persistent link: https://www.econbiz.de/10012200048
Saved in:
2
Adherents'
switching
behavior
: exploring the push-pull-mooring framework in the Christian religious market
Isibor, Osaiga Felix
;
Odia, Edith Onowe
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 95-127
Persistent link: https://www.econbiz.de/10012428315
Saved in:
3
Religion or religiosity : which is the culprit for consumer
switching
behavior
?
Choi, Youngtae
;
Paulraj, Antony
;
Shi, Jongkuk
- In:
Journal of international consumer marketing
25
(
2013
)
4
,
pp. 262-280
Persistent link: https://www.econbiz.de/10010125892
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