Ballantine, Paul W; Parsons, Andrew; Comeskey, Katrina - In: International Journal of Retail & Distribution Management 43 (2015) 6, pp. 503-517
Purpose – The purpose of this paper is to examine how the holistic atmospheric cues encountered in a retail environment contribute to the creation of a retail experience. The interaction between these cues, and how they impact on the various stages of the retail experience is also explored....