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Retailing
Brand management
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Markenführung
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Consumer behaviour
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brand loyalty
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Zielke, Stephan
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Komor, Marcin
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Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Cross-national differences in price-role orientation and their impact on retail markets
Zielke, Stephan
;
Komor, Marcin
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 159-180
Persistent link: https://www.econbiz.de/10010504692
Saved in:
2
Shopping in discount stores : the role of price-related attributions, emotions and value perception
Zielke, Stephan
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 327-338
Persistent link: https://www.econbiz.de/10010348753
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