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Understanding responses to contradictory information about products
Kalra, Ajay
;
Li, Shibo
;
Zhang, Wei
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1098-1114
Persistent link: https://www.econbiz.de/10009427794
Saved in:
2
When old is gold : the role of business longevity in risky situations
Desai, Preyas S.
;
Kalra, Ajay
;
Murthi, B. P. S.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 95-107
Persistent link: https://www.econbiz.de/10003643029
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