//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"SME"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sales promotion"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
SME
Sales promotion
1,964
Verkaufsförderung
1,930
Consumer behaviour
841
Konsumentenverhalten
841
Sales-promotion
428
Preismanagement
316
Pricing strategy
316
Einzelhandel
286
Retail trade
278
Theorie
212
Theory
212
Marketingmanagement
195
Marketing management
181
Werbewirkung
179
Werbung
178
Advertising effects
177
Marketing
165
Advertising
163
Beziehungsmarketing
161
Relationship marketing
161
USA
155
United States
154
Deutschland
145
Verkauf
135
Germany
134
Markenführung
127
Brand management
126
Selling
122
Online retailing
119
Online-Handel
119
Online-Marketing
117
Internet marketing
115
Rabatt
108
Rebate
105
Salespeople
100
Verkaufspersonal
100
Ladengestaltung
85
Store design
85
Markenartikel
83
Brand
80
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
2
Book section
2
Graue Literatur
1
Guidebook
1
Non-commercial literature
1
Ratgeber
1
more ...
less ...
Language
All
English
5
German
2
Author
All
Chotekorakul, Warin
1
Dowling, Michael
1
Hantula, Donald A.
1
Kempen, Elizabeth Louise
1
Lechner, Christian
1
Milligan, Jacqueline
1
Nelson, James
1
Rose, Dan
1
Soppe, Birthe
1
Strydom, Mariette
1
Tselepis, Thea Judith
1
Weitzel, Günter
1
Wesselmann, Thomas B.
1
more ...
less ...
Institution
All
Ifo-Institut für Wirtschaftsforschung
1
epubli GmbH
1
Published in...
All
Company and customer relations
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Ifo-Studien zu Handels- und Dienstleistungsfragen
1
Journal of African business
1
Journal of fashion marketing and management
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing for survival : the survivalist promotional mix of informal clothing manufacturing micro-enterprises
Strydom, Mariette
;
Kempen, Elizabeth Louise
;
Tselepis, …
- In:
Journal of African business
24
(
2023
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013547797
Saved in:
2
Das Verkaufskatapult® - die Strategie des multidimensionalen Verkaufs : warum sich Kleinfirmen im Verkauf innovativer Produkte an Grossunternehmen schwer tun und wie Sie es besser...
Wesselmann, Thomas B.
-
2017
Persistent link: https://www.econbiz.de/10011630814
Saved in:
3
Vertical coopetition and the sales growth of young and small firms
Lechner, Christian
;
Soppe, Birthe
;
Dowling, Michael
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10011437356
Saved in:
4
Customer orientation, merchandising competencies, and financial performance of small fashion retailers in Bangkok
Chotekorakul, Warin
;
Nelson, James
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 225-242
Persistent link: https://www.econbiz.de/10009771277
Saved in:
5
A promoting procedure for increasing sales in a small pet store
Milligan, Jacqueline
;
Hantula, Donald A.
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 89-96)
.
2013
Persistent link: https://www.econbiz.de/10009740425
Saved in:
6
Small businesses in the 21st century : utilizing integrated marketing communications efforts in the sales process
Rose, Dan
-
2007
Persistent link: https://www.econbiz.de/10003537461
Saved in:
7
Die absatzpolitische Bedeutung des Industriedesign für kleine und mittlere Unternehmen
Weitzel, Günter
-
1991
Persistent link: https://www.econbiz.de/10013359418
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->