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~subject:"Schnellgastronomie"
~subject:"Supplier relationship management"
~type_genre:"Fallstudie"
~type_genre:"Sammlung"
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Schnellgastronomie
Supplier relationship management
Ernährungsindustrie
125
Food industry
125
Agro-industry
44
Agroindustrie
44
Deutschland
41
Germany
41
Fast-food industry
33
USA
22
United States
22
Italien
17
Italy
17
Lieferkette
17
Supply chain
17
Landwirtschaft
16
Agriculture
14
Theorie
13
Theory
13
McDonald's Corporation
12
China
11
Innovation
10
Multinationales Unternehmen
10
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10
Produktentwicklung
10
Lebensmittelindustrie
9
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Transnational corporation
9
Betriebliche Wertschöpfung
8
Brand management
8
Consumer behaviour
8
Corporate Social Responsibility
8
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8
Denmark
8
Dänemark
8
Environmental management
8
India
8
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8
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8
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8
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Article
28
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11
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Fallstudie
Sammlung
Article in journal
356
Aufsatz in Zeitschrift
356
Aufsatz im Buch
155
Book section
155
Graue Literatur
85
Non-commercial literature
85
Arbeitspapier
56
Working Paper
56
Hochschulschrift
47
Case study
38
Thesis
38
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20
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20
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13
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13
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5
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5
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4
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4
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2
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2
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2
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1
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1
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1
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1
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1
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English
26
German
13
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Schneider, Willy
3
Beard, Alison
2
Khanzode, Kirti
2
Puri, Sandeep
2
Ahuvia, Aaron
1
Alioski, Adrian
1
Arndt, Christopher
1
Ater, Itai
1
Balain, Shashi
1
Basset, Guy
1
Beadle, Scott
1
Beck, E.
1
Beere, Rosalind
1
Berko, Phil
1
Blaufuß, Holger
1
Brown, Darrell
1
Chang, Yu-hsuan
1
Chen, Peilu
1
Clardy, Alan
1
Cliquet, Gérard
1
Dant, Rajiv P.
1
Dedrick, Patrick
1
Eckhardt, Giana M.
1
Fairhurst, David
1
Galizzi, Giovanni
1
Grosso, Jean-Luc Emile
1
Grünhagen, Marko
1
Harris, Patricia Sowell
1
Hilliard, Brie
1
Hota, Monali
1
Houston, Michael J.
1
Humphries, Andrew S.
1
Hutchinson, David
1
Intagliata, James
1
Izberg-Bilgin, Elif
1
Jeon, Hyo Jin
1
Kiddon, Joan S.
1
Kreis, V.
1
Kreßner, N.
1
Kulick, Neal
1
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Books on Demand GmbH <Norderstedt>
2
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Handbuch Franchising und Cooperation : das Management kooperativer Unternehmensnetzwerke
2
Arbeitsbericht / Institut für Produktion und Industrielles Informationsmanagement
1
Asian business & management
1
Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
1
Brands : interdisciplinary perspectives
1
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
1
Case studies in sustainability management
1
Contributions to economics
1
Cross-cultural and critical perspectives on brands
1
Discussion paper / The Maurice Falk Institute for Economic Research in Israel
1
Entrepreneurship and sustainability : business solutions for poverty alleviation from around the world
1
Ethics in marketing : international cases and perspectives
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
International journal of the economics of business
1
Jahrbuch Personalentwicklung : Ausbildung, Weiterbildung, Management Development
1
Journal for international business and entrepreneurship development
1
Journal of Chinese human resource management : JCHRM
1
Journal of advertising research
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Leading HR
1
Management decision : MD
1
Mitteilungen / Institut für Strukturforschung und Planung in Agrarischen Intensivgebieten, Universität Vechta
1
PR-Kampagnen
1
Services marketing cases in emerging markets : an asian perspective
1
The international journal of logistics management
1
The journal of management development
1
Unternehmen, die unser Leben veränderten
1
Zukunft im Handel : Studien für die Praxis
1
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ECONIS (ZBW)
39
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Wie McDonald's den Hamburger auf das Fließband legte und mit Franchising die Welt eroberte
Schneider, Willy
-
2018
Persistent link: https://www.econbiz.de/10011806939
Saved in:
2
McDonald's - ein Lehrstück für strategisches und operatives Marketing
Schneider, Willy
-
2018
Persistent link: https://www.econbiz.de/10011806943
Saved in:
3
Starbucks Philippines : brewing a Filipino-American experience
Hota, Monali
;
Newlands, David
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 17-25)
.
2017
Persistent link: https://www.econbiz.de/10011537857
Saved in:
4
The role of franchising on industry evolution : assessing the emergence of franchising and its impact on structural change
Beere, Rosalind
-
2017
Persistent link: https://www.econbiz.de/10011588510
Saved in:
5
Starbucks China : the world's priciest cup of coffee
Chen, Peilu
- In:
Ethics in marketing : international cases and perspectives
,
(pp. 92-95)
.
2017
Persistent link: https://www.econbiz.de/10011609692
Saved in:
6
Cultural convergence in emerging markets : the case of McDonald's in China and India
Jeon, Hyo Jin
;
Meiseberg, Brinja
;
Dant, Rajiv P.
; …
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
2
,
pp. 732-749
Persistent link: https://www.econbiz.de/10011457350
Saved in:
7
Brust oder Keule?
Puri, Sandeep
;
Khanzode, Kirti
;
Beard, Alison
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
8
,
pp. 70-77
Persistent link: https://www.econbiz.de/10011536559
Saved in:
8
Which customers should this restaurant listen to?
Puri, Sandeep
;
Khanzode, Kirti
;
Beard, Alison
- In:
Harvard business review : HBR
94
(
2016
)
6
,
pp. 109-113
Persistent link: https://www.econbiz.de/10011499182
Saved in:
9
McMarketing : Einblicke in die Marketing-Strategie von McDonald's
Schneider, Willy
-
2015
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10010512164
Saved in:
10
Limits of the McDonaldization thesis : eBayization and ascendant trends in post-industrial consumer culture
Ahuvia, Aaron
;
Izberg-Bilgin, Elif
- In:
Brands : interdisciplinary perspectives
,
(pp. 268-296)
.
2015
Persistent link: https://www.econbiz.de/10010478957
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