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~subject:"Schwellenländer"
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Search: subject:"bottom of the pyramid"
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Schwellenländer
Developing countries
89
Entwicklungsländer
84
bottom of the pyramid
71
Bottom of the pyramid
64
Armutsbekämpfung
48
Poverty reduction
48
Low income
43
Niedrigeinkommen
43
India
42
Bottom of the Pyramid
38
Indien
38
Corporate social responsibility
37
Innovation
37
Target group
37
Zielgruppe
37
Corporate Social Responsibility
36
Consumer behaviour
32
Konsumentenverhalten
32
Multinationales Unternehmen
29
Transnational corporation
29
Poverty
26
Armut
21
Business model
21
Emerging economies
21
Geschäftsmodell
20
Social economy
19
Sozialwirtschaft
19
Entrepreneurship
17
Microfinance
17
Innovation management
16
Innovationsmanagement
16
Sustainable development
14
Betriebliche Wertschöpfung
13
Nachhaltige Entwicklung
13
Value creation
13
Globalization
12
emerging markets
12
Emerging markets
11
Entrepreneurship approach
11
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Undetermined
16
Free
2
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Article
20
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
20
Aufsatz in Zeitschrift
20
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
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English
21
Author
All
Agarwal, Nivedita
3
Brem, Alexander
3
Singh, Ramendra
3
Grottke, Michael
2
Jaikumar, Saravana
2
Adekambi, Souleimane A.
1
Albeck, Wolfgang
1
Albert, Martin
1
Arlinghaus, Julia C.
1
Arora, Rakhi
1
Beninger, Stefanie
1
Bocken, Nancy
1
Borchardt, Miriam
1
Braun, Marco
1
Broeksma, Maaike
1
Chakrabarti, Ronika
1
Chiappetta Jabbour, Charbel José
1
Dash, Rupanwita
1
Dubiel, Anna
1
Faria, Alex
1
Gassmann, Oliver
1
Grebinevych, Oksana
1
Hasan, Md. Rajibul
1
Hemais, Marcus
1
Huth, Steffen
1
Ingenbleek, Paul T. M.
1
Iyengar, Deepak
1
Khan, Zaheer
1
Knizkov, Stephanie
1
Landrum, Nancy E.
1
Lowe, Ben
1
Mishra, Ria
1
Mishra, Shefali
1
Mukherji, Prokriti
1
Ndubisi, Nelson Oly
1
Neumann, Lukas
1
Nilakantan, Rahul
1
Pennink, Bartjan
1
Pereira, Giancarlo Medeiros
1
Purohit, Sonal
1
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IEEE transactions on engineering management : EM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business and emerging markets : IJBEM
2
Journal of business research : JBR
2
Business horizons
1
Central European review of economics and management : CEREM
1
International journal of emerging markets
1
International journal of technology management : IJTM
1
International marketing review
1
Journal of business logistics
1
Journal of global marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing theory
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
Working papers of the Chair for Innovation Research and Technology Management
1
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ECONIS (ZBW)
21
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10
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21
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1
On subsistence-type rural independent retailers and crowdfunded microfinance : prosocial lending, nudges, and unintended consequences
Yamalakonda, Siddhartha
;
Nilakantan, Rahul
;
Iyengar, Deepak
- In:
Journal of business logistics
45
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014477717
Saved in:
2
Integrating general and local context-dependent factors into a framework for analysing business sectors in
Bottom-of-the-Pyramid
emerging markets
Broeksma, Maaike
;
Pennink, Bartjan
- In:
Central European review of economics and management : CEREM
5
(
2021
)
2
,
pp. 85-118
into account the local context-dependent and general factors of The
Bottom-of-the-Pyramid
(BoP). The BoP segment in …
Persistent link: https://www.econbiz.de/10013198517
Saved in:
3
Adoption of mobile banking at the
bottom
of
the
pyramid
: an emerging market perspective
Purohit, Sonal
;
Arora, Rakhi
- In:
International journal of emerging markets
18
(
2023
)
1
,
pp. 200-222
Persistent link: https://www.econbiz.de/10014333444
Saved in:
4
Same, same but different! : new service development in the context of emerging markets : a review
Dubiel, Anna
;
Mukherji, Prokriti
- In:
International marketing review
39
(
2022
)
5
,
pp. 1226-1251
Persistent link: https://www.econbiz.de/10013455462
Saved in:
5
bottom
of
the
pyramid
Mishra, Ria
;
Singh, Ramendra
;
Jaikumar, Saravana
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
Saved in:
6
Frugal processes : an empirical investigation into the operations of resource-constrained firms
Knizkov, Stephanie
;
Arlinghaus, Julia C.
- In:
IEEE transactions on engineering management : EM
68
(
2021
)
3
,
pp. 667-684
Persistent link: https://www.econbiz.de/10012600861
Saved in:
7
Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Ranjan, Kumar Rakesh
;
Rohit, Sudeep
;
Dash, Rupanwita
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 914-961
Persistent link: https://www.econbiz.de/10012607863
Saved in:
8
Market maketh magic : consequences and implications of market choice for frugal innovation
Neumann, Lukas
;
Winterhalter, Stephan
;
Gassmann, Oliver
- In:
International journal of technology management : IJTM
83
(
2020
)
1/3
,
pp. 55-77
Persistent link: https://www.econbiz.de/10012286809
Saved in:
9
The evolution of base of the pyramid approaches and the role of multinational and domestic business ventures : value-commitment and profit-making perspectives
Borchardt, Miriam
;
Ndubisi, Nelson Oly
;
Chiappetta …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 171-180
Persistent link: https://www.econbiz.de/10012289992
Saved in:
10
Transcending the pyramid : opportunity co-creation for social innovation
Silva, Muthu de
;
Khan, Zaheer
;
Vorley, Tim
;
Zeng, Jing
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 471-486
Persistent link: https://www.econbiz.de/10012291222
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