//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Media"
~subject:"Social web"
~type_genre:"Collection of articles of several authors"
~type_genre:"Forschungsbericht"
~type_genre:"Handbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"social media"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Social Media
Social web
Social Web
444
Online-Marketing
267
Internet marketing
259
Deutschland
92
Electronic Commerce
92
Germany
89
E-commerce
80
Soziale Software
74
Web 2.0 technologies
73
Web 2.0-Technologien
73
World Wide Web 2.0
63
Consumer behaviour
61
Konsumentenverhalten
61
Internet
60
Beziehungsmarketing
51
Relationship marketing
51
Welt
50
World
50
Unternehmen
46
Marketing
44
Soziales Netzwerk
43
Wissensmanagement
43
Marketingmanagement
42
Knowledge management
41
Marketing management
41
Digitalisierung
39
Öffentlichkeitsarbeit
37
Innovationsmanagement
34
Public relations
34
Kommunikation
32
Innovation management
31
Online retailing
31
Online-Handel
31
Brand management
29
Markenführung
29
Werbung
29
Informationstechnik
27
Innovation
27
more ...
less ...
Online availability
All
Undetermined
54
Free
31
Type of publication
All
Book / Working Paper
455
Article
14
Type of publication (narrower categories)
All
Collection of articles of several authors
Forschungsbericht
Handbook
Article in journal
11,693
Aufsatz in Zeitschrift
11,693
Aufsatz im Buch
2,883
Book section
2,883
Graue Literatur
1,119
Non-commercial literature
1,119
Working Paper
866
Arbeitspapier
844
Hochschulschrift
457
Sammelwerk
438
Case study
346
Fallstudie
346
Aufsatzsammlung
320
Thesis
253
Conference paper
175
Konferenzbeitrag
175
Ratgeber
131
Guidebook
118
Konferenzschrift
102
Collection of articles written by one author
52
Sammlung
52
Conference proceedings
51
Lehrbuch
46
Textbook
33
Handbuch
26
Amtsdruckschrift
19
Glossar enthalten
19
Glossary included
19
Government document
19
Article
14
Interview
10
Reprint
9
Mehrbändiges Werk
7
Multi-volume publication
7
Research Report
7
Systematic review
7
Übersichtsarbeit
7
more ...
less ...
Language
All
English
318
German
167
French
5
Polish
4
Portuguese
2
Spanish
2
Italian
1
more ...
less ...
Author
All
Bowen, Gordon
4
Engelien, Martin
4
Ozuem, Wilson
4
Pleil, Thomas
4
Tochtermann, Klaus
4
Tuten, Tracy L.
4
Walsh, Gianfranco
4
Cruz-Cunha, Maria Manuela
3
Kollmann, Tobias
3
Korflesch, Harald F. O. von
3
Meißner, Klaus
3
Pańkowska, Małgorzata
3
Abu-Shamaa, Rasha
2
Al-Hakim, Latif
2
Al-Rabayah, Wafaa
2
Alsmadi, Izzat
2
Ansari, Sepita
2
Babin, Gilbert
2
Back, Andrea
2
Bauer, Hans H.
2
Belk, Russell W.
2
Belz, Christian
2
Benson, Vladlena
2
Bentele, Markus
2
Bondarouk, Tanya
2
Crittenden, Victoria Lynn
2
Cruz, Ana
2
Dahlander, Linus
2
Damiani, Ernesto
2
Dannhäuser, Ralph
2
Everling, Oliver
2
Fletcher, Gordon
2
Ganguly, Shantanu
2
Goel, Alok Kumar
2
Gronau, Norbert
2
Gázquez-Abad, Juan Carlos
2
Habbel, Franz-Reinhard
2
Hajli, Nick
2
Hanekop, Heidemarie
2
Hass, Berthold H.
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
15
Information Resources Management Association
5
Technische Universität Dresden
4
Nomos Verlagsgesellschaft
3
BITKOM Servicegesellschaft
2
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
2
Hochschule der Medien
2
I-MEDIA <2007, Graz>
2
I-SEMANTICS <2007, Graz>
2
Innovators Club
2
International Conference on Digital Libraries <2013, Delhi>
2
MITP Verlags-GmbH & Co. KG
2
Springer Gabler <Firma>
2
TRIPLE-I <2007, Graz>
2
Technische Universität Dresden / Fakultät für Informatik
2
Academy of Marketing
1
American Marketing Association
1
Annual Conference on Innovation and Communications Law <4., 2012, Turku>
1
Arbeitsgemeinschaft für Marketing
1
BPM <10, 2012, Tallinn>
1
Bayerische Landeszentrale für Neue Medien
1
Centre for International Governance Innovation
1
Chartered Institute of Public Relations
1
Competence Center Information Systems & Services
1
DGT Jahrestagung <19., 2015, Kempten>
1
De Gruyter Oldenbourg
1
Deutsche Gesellschaft für Personalführung / Arbeitskreis Internationales Personalmanagement
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Deutschland / Bundesministerium für Bildung und Forschung
1
Dgroup
1
Die Digitale Genossenschaftsbank - Weichenstellungen für die Zukunft <Veranstaltung> <2016, Erlangen>
1
ENTER <22., 2015, Lugano>
1
EduMedia-Fachtagung <6, 2010, Salzburg>
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
Expertentagung "Social Media Marketing im Spitzensport" <2., 2013, Ismaning>
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
Fachhochschule <Osnabrück>
1
Forum Unternehmer und Wissenschaft <19, 2007, Dresden>
1
Fraunhofer IRB-Verlag
1
more ...
less ...
Published in...
All
Premier reference source
31
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Lecture notes in business information processing : LNBIP
6
Critical explorations
5
Advances in business strategy and competitive advantage (ABSCA) book series
4
International journal of networking and virtual organisations : IJNVO
4
Research
4
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
4
Europäische Kulturen in der Wirtschaftskommunikation
3
HMD : Praxis der Wirtschaftsinformatik
3
International journal of technology marketing : IJTMkt
3
Springer eBook Collection
3
Advanced series in management
2
Advances in E-Business research (AEBR) book series
2
Advances in business information systems and analytics (ABISA) book series
2
Advances in e-business research (AEBR) book series
2
Advances in human and social aspects of technology (AHSAT) book series
2
Advances in human resources management and organizational development (AHRMOD) book series
2
Advances in logistics, operations, and management science (ALOMS) book series
2
Berichte aus der Betriebswirtschaft
2
Betrieb / Management, Strategie
2
Cadernos Adenauer
2
Handbuch
2
Information systems research : ISR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic commerce : IJEC
2
International journal of internet and enterprise management : IJIEM
2
International journal of internet marketing and advertising : IJIMA
2
Journal of consumer behaviour : an international research review
2
Journal of decision systems
2
Journal of marketing education : JME
2
Journal of marketing management : MM
2
Journal of organizational computing and electronic commerce
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of universal computer science
2
Journal of vacation marketing : an international journal
2
Kommunikationswissenschaft
2
Management information systems : mis quarterly
2
Online-Medien-Management
2
OrGoLo-Projektbericht : Verbundprojekt OrGoLo: organisatorische Innovationen mit Good Governance in Logistik-Netzwerken
2
more ...
less ...
Source
All
ECONIS (ZBW)
469
Showing
1
-
10
of
469
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding the
social
media
phenomenon : terminological examination and perception of its entities
Bühler, Julian
-
2017
Persistent link: https://www.econbiz.de/10011805503
Saved in:
2
"Essays on consumers' attitudes toward digital communication"
Lütjens, Henk
-
2019
Consumer attitudes, digital communication,
social
media
advertising, online touchpoints, mobile advertising. - this … effectiveness of different forms of digital advertising, namely, online touchpoints, mobile advertising, and
social
media
…
Persistent link: https://www.econbiz.de/10012107488
Saved in:
3
Intangible capital indicators based on web scraping of
social
media
Breithaupt, Patrick
;
Kesler, Reinhold
;
Niebel, Thomas
; …
-
ZEW
-
2020
Knowledge-based capital is a key factor for productivity growth. Over the past 15 years, it has been increasingly recognised that knowledge-based capital comprises much more than technological knowledge and that these other components are essential for understanding productivity developments and...
Persistent link: https://www.econbiz.de/10012292714
Saved in:
4
Praxishandbuch
Social
Media
Recruiting : Experten Know-How, Praxistipps, Rechtshinweise
Dannhäuser, Ralph
(
ed.
)
-
2020
-
4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012287775
Saved in:
5
Influencer Marketing : für Unternehmen und Influencer: Strategien, Erfolgsfaktoren, Instrumente, rechtlicher Rahmen. Mit vielen Beispielen
Jahnke, Marlis
(
ed.
)
-
2021
-
2., überarbeitete und erweiterte Auflage
nicht nur Instagram -- Wie tickt TikTok - der neue Stern am
Social
Media
-Himmel? -- Wie geht das? Herausforderungen für …
Persistent link: https://www.econbiz.de/10012440012
Saved in:
6
Social
Media
Marketing und Data Analytics : aktuelle Entwicklungen und Herausforderungen
Zerres, Christopher
(
ed.
);
Drechsler, Dirk
(
ed.
)
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10013420702
Saved in:
7
The SAGE handbook of
social
media
marketing
Hanlon, Annmarie
(
ed.
);
Tuten, Tracy L.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013357362
Saved in:
8
Internet platforms' threats : Facebook, Google, etc.
Alleman, James H.
-
2018
content (Economist 2017c). Facebook dominates the
social
media
market (Galloway 2017, p. 96); Amazon has nearly 40 percent of …
Persistent link: https://www.econbiz.de/10012012003
Saved in:
9
Where do you sell your products online? : a seller perspective on online shopping platforms
Lee, Saerom
;
Ryu, Min Ho
;
Lee, Sang Yup
;
Kwak, Dong-Heon
-
2018
With the rapid development of information and communication technologies, various online shopping platforms have emerged. To understand the success of platform strategies, it is important to verify the features that are important to attract sellers. To estimate the economic value of free...
Persistent link: https://www.econbiz.de/10012004979
Saved in:
10
Community Building mit Influencern : kreative Wirtschaftskommunikation in der Plattformökonomie
Behrmann, Malte
;
Konhäusner, Peter
;
Mehner, Jaqueline
; …
-
bbw Hochschule
-
2018
Persistent link: https://www.econbiz.de/10012004443
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->