//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
~subject:"USA"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity-Werbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Social Web
USA
Celebrity endorsement
66
Celebrity-Werbung
66
Advertising effects
17
Werbewirkung
17
Brand management
15
Markenführung
15
Consumer behaviour
10
Konsumentenverhalten
10
Social web
9
Athletes
8
Brand image
8
Deutschland
8
Germany
8
Markenimage
8
Sportler
8
Artists
6
Künstler
6
Advertising
5
Werbung
5
India
4
Indien
4
Public relations
4
Öffentlichkeitsarbeit
4
Brand
3
China
3
Credibility
3
EU countries
3
EU-Staaten
3
Estimation
3
Führungskräfte
3
Glaubwürdigkeit
3
Managers
3
Markenartikel
3
Marketing
3
Marketing management
3
Marketingmanagement
3
Print advertising
3
Printwerbung
3
Schätzung
3
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Book section
Article in journal
121
Aufsatz in Zeitschrift
121
Aufsatz im Buch
11
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
3
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Sammelwerk
3
Working Paper
3
Hochschulschrift
2
Conference paper
1
Conference proceedings
1
Konferenzbeitrag
1
Konferenzschrift
1
Thesis
1
more ...
less ...
Language
All
English
10
German
1
Author
All
Alperstein, Neil M.
1
Awan, Asif
1
Burkhalter, Janée N.
1
Camilleri, Mark Anthony
1
Casais, Beatriz
1
Hung, Kineta
1
Jia, Xinming
1
Jiménez-Zarco, Ana Isabel
1
Khalid, Ifra
1
Kim, Sookyong
1
Lalancette, Mireille
1
Lee, Moonhaeng
1
Marland, Alexander J.
1
Marques, Inês Rios
1
Mereu, Sebastiano
1
Moreno-Gavara, Carmen
1
Rifon, Nora J.
1
Sattar, Ayesha
1
Smreker, Karen
1
Wagener, Andreas
1
Wood, Natalie T.
1
Zhang, Ke
1
more ...
less ...
Published in...
All
Advertising and violence : concepts and perspectives
1
Exploring the rise of fandom in contemporary consumer culture
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of social media management : value chain and business models in changing media markets
1
Kundenintegration & Customer Empowerment
1
Political marketing in the United States
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Strategic corporate communication in the digital age
1
The Routledge companion to advertising and promotional culture
1
Using influencer marketing as a digital business strategy
1
Word of mouth and social media
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
TikTok content categories and user engagement behavior : Alisha Lehmann - celebrity athlete and influencer
Mereu, Sebastiano
- In:
Using influencer marketing as a digital business strategy
,
(pp. 214-234)
.
2024
Persistent link: https://www.econbiz.de/10014462515
Saved in:
2
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
Saved in:
3
The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram
Marques, Inês Rios
;
Casais, Beatriz
;
Camilleri, Mark …
- In:
Strategic corporate communication in the digital age
,
(pp. 131-143)
.
2021
Persistent link: https://www.econbiz.de/10012491518
Saved in:
4
Diversity of fans on social media : the case of entertainment celebrity in China
Jia, Xinming
;
Hung, Kineta
;
Zhang, Ke
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 163-184)
.
2018
Persistent link: https://www.econbiz.de/10011764845
Saved in:
5
Kundenintegration im Social Web : wie man mit strategischem Influencer Marketing den Kunden zum Werbebotschafter machen kann
Wagener, Andreas
- In:
Kundenintegration & Customer Empowerment
,
(pp. 57-65)
.
2017
Persistent link: https://www.econbiz.de/10011706665
Saved in:
6
Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen
;
Jiménez-Zarco, Ana Isabel
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 155-192)
.
2016
Persistent link: https://www.econbiz.de/10011484688
Saved in:
7
Celebrity violence outside the ad context : synergies and concerns
Rifon, Nora J.
;
Smreker, Karen
;
Kim, Sookyong
- In:
Advertising and violence : concepts and perspectives
,
(pp. 134-148)
.
2015
Persistent link: https://www.econbiz.de/10010498558
Saved in:
8
Access Hollywood : celebrity endorsements in American politics
Marland, Alexander J.
;
Lalancette, Mireille
- In:
Political marketing in the United States
,
(pp. 130-147)
.
2014
Persistent link: https://www.econbiz.de/10010417793
Saved in:
9
Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Word of mouth and social media
,
(pp. 128-145)
.
2014
Persistent link: https://www.econbiz.de/10010409798
Saved in:
10
Star management of talent agencies and social media in Korea
Lee, Moonhaeng
- In:
Handbook of social media management : value chain and …
,
(pp. 549-564)
.
2013
Persistent link: https://www.econbiz.de/10009763150
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->