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Search: isPartOf:"Journal of Philanthropy and Marketing"
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Journal of philanthropy and marketing
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1
"The giving layer of the internet" : a critical history of GoFundMe's reputation management, platform governance, and communication strategies in capturing peer-to-peer and charita...
Wade, Matt
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014439335
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2
Researching the crowd : implications on philanthropic crowdfunding and donor characteristics during a pandemic
Teunenbroek, Claire van
;
Hasanefendic, Sandra
- In:
Journal of philanthropy and marketing
28
(
2023
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014239980
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3
Emotional appeals effectiveness in enhancing charity digital advertisements
Yousef, Murooj
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
; …
- In:
Journal of philanthropy and marketing
27
(
2022
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013460864
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4
Understanding social influence in Facebook fundraising : relationship strength, immediacy of needs, and number of donations
Xue, Fei
;
Zhou, Lijie
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014438976
Saved in:
5
Online social network fundraising : threats and potentialities
Wymer, Walter
;
Čačija, Ljiljana Najev
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014439340
Saved in:
6
Donor recognition : a double-edged sword in charitable giving
Luo, Jun
;
Gao, Guanlin
- In:
Journal of philanthropy and marketing
28
(
2023
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014239979
Saved in:
7
Investigating Gen Z attitudes to charitable giving and donation behaviour : social media, peers and authenticity
Konstantinou, Iro
;
Jones, Kate
- In:
Journal of philanthropy and marketing
27
(
2022
)
3
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013460845
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