Understanding social influence in Facebook fundraising : relationship strength, immediacy of needs, and number of donations
Year of publication: |
2023
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Authors: | Xue, Fei ; Zhou, Lijie |
Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 28.2023, 4, Art.-No. e1749, p. 1-18
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Subject: | Facebook fundraisers | immediacy of needs | number of donations | relationship strength | social impact theory | social media | Social Web | Social web | Fundraising | Virales Marketing | Viral marketing | Soziale Beziehungen | Social relations | Beziehungsmarketing | Relationship marketing |
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